Director of Marketing
Director of Marketing
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Job Description
Are you a passionate individual with proven experience in marketing and strategic leadership Do you have a deep understanding of marketing best practices and a results driven mentality Are you passionate about providing Peace of Mind to your client group Are you looking to be a part of a growing team and company
Barricades and Signs is the industry leader for all traffic safety needs in Western Canada who offers a full range of roadside safety products and onsite traffic services to our customers. Barricades and Signs is a division of The Universal Group who was awarded one ofCanadas Best Managed companies in 2024 which is not only a reflection of our companys accomplishments but also a testament to the passion and expertise of our employees. We have an exciting opportunity for a Director of Marketing role within our marketing team. The Director of Marketing will be responsible for developing and implementing comprehensive marketing strategies to increase brand awareness drive customer acquisition and generate revenue. They will collaborate with our sales team and will need to possess strong leadership skills and an ability to drive results in a fastpaced environment. The Director of Marketing will provide national support across all regions and brands within The Universal Group of companies.
What you will be responsible for:
Strategic Leadership
- Develop and execute comprehensive marketing strategies that align with the companys overall business goals
- Lead the development and execution of brand digital and demand generation campaigns
- Provide leadership mentorship and direction to the marketing team ensuring alignment with the companys vision and mission
Market Research and Analysis
- Conduct market research to identify trends customer needs and competitive insights
- Utilize datadriven insights to refine and improve marketing efforts and track key performance metrics
- Lead and manage the analysis of marketing data to measure ROI and continuously optimize marketing programs
Brand and Content Strategy
- Oversee brand development and positioning ensuring consistency across all channels and customer touchpoints
- Lead the creation of compelling content that engages target audiences and builds brand authority
- Foster collaboration with product sales and customer success teams to create unified messaging
Digital Marketing and Technology
- Drive digital marketing initiatives including corporate website SEO SEM email marketing social media and paid advertising campaigns
- Stay on top of emerging market technologies platforms and trends ensuring the company remains at the cutting edge of digital marketing
Talent Management and Collaboration
- Lead inspire and develop a highperforming marketing team
- Build and nurture relationships with key stakeholders within the organization including sales product and leadership teams
- Establish clear goals KPIs and performance metrics to measure team success
Budget and Resource Management
- Develop and manage the marketing budget ensuring efficient allocation of resources to achieve maximum impact
- Monitor and report on campaign performance providing strategic recommendations based on outcomes
External Partnerships
- Build and maintain relationships with external partners agencies and vendors to support marketing initiatives
- Represent the brand at industry events conferences and meetings
What you get from us:
- Extended healthcare benefits available after probation.
- Opportunity to work for a large growing company with room for promotion.
- An RRSP matching plan.
- 3 weeks of paid vacation.
- Competitive compensation package.
What we need from you:
- Bachelors degree in Marketing Business Administration or related field required; Masters degree preferred.
- 7 years of progressive experience in marketing including 3 years in a leadership role.
- Strong strategic thinking and analytical skills with the ability to develop and execute marketing plans that drive business results.
- Demonstrated success in managing and motivating teams to achieve goals and deliver results.
- Excellent communication and interpersonal skills with the ability to build relationships and influence. stakeholders at all levels of the organization.
- Proficiency in digital marketing tools and platforms including marketing automation CRM and analytics tools.
- Experience in B2B marketing preferred with knowledge of enterprise software or technology industry a plus.
- Creative thinker with a passion for innovation and a willingness to experiment with new ideas and approaches.
- Ability to thrive in a fastpaced dynamic environment and manage multiple projects and priorities simultaneously.
Why Universal Group
The Universal Group is driven by our purpose to provide Peace of Mind to both our clients and team members. Our people embrace our core values of being Passionate Authentic and Driven in everything we do and in every decision we make every day. They are the fabric of who we are and without question the reason for our success and continued growth.
The safety of our team members and the public is what drives us every day.
The Universal Group is an industry leader in traffic control services traffic management planning traffic equipment supply landscaping temporary labour and occupational health and safety training. We are a onestop shop as our full suite of services ensures that we can manage projects from conception to completion.
For more information about the company please visit ourIndeed Profile!
Our Commitment to Diversity
The Universal Group is an equalopportunity employer committed to diversity and inclusion in the workplace.
We prohibit discrimination and harassment of any kind based on race colour sex religion sexual orientation national origin disability genetic information pregnancy or any other protected characteristic.
Apply today; we cant wait to hear from you. Come grow with us!
UNV1
Required Experience:
Director
Employment Type
Full-Time
