Sr. Industry Marketing Manager â National Government
Sr. Industry Marketing Manager â National Government
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Overview
As a senior level marketing professional on Esris National Government Industry Solutions marketing team you have a deep understanding of campaign strategy and marketing channels to effectively execute focused campaigns to a broad scope of audiences. Your campaigns will focus on crosscutting initiatives for a variety of industries and audiences such as sciences public safety defense and intelligence imagery and remote sensing sustainable development official statistics and national mapping. You are an innovative selfmotivated and data driven marketer leveraging excellent project management skills to develop manage and execute strategic marketing campaigns. With strong collaboration and communication skills youll partner with key internal stakeholders to ensure the successful planning and delivery of strategic campaigns and community building activities ensuring team goals and key performance indicators are met.
Responsibilities
- Develop execute and measure industry marketing campaigns defining tactics from start to finish by partnering with industry corporate marketing (email web social advertising teams) business development product marketing and others to ensure successful tactic delivery
- Provide industryappropriate business writing skills and marketing expertise to lead the development of campaign plans and marketing assets
- Leverage marketing analytics and reporting platforms to determine campaign success criteria; manage campaign activity reports and ROI analytics
- Effectively manage tactics and communications with crossfunctional stakeholders to prioritize and lead high impact campaigns aligned with sector and company goals
- Proactively work with internal and external customers to identify resolve and escalate campaign risks and issues hindering delivery of tactics
- Develop strong partnerships with global marketing and business development teams to create strategically aligned marketing plans
Requirements
- 5 years of marketing experience within businesstobusiness and/or businesstoconsumer fields preferably marketing to business professionals in related industries
- Excellent verbal communication and writing skills for internal and external audiences
- Highly organized strongly selfmotivated and the ability to multitask activities with shifting priorities
- Knowledgeable to strong understanding of CRM social media platforms business intelligence and project management processes
- Demonstrated ability to coordinate matrixed resources and drive measurable results
- Ability to travel domestically and internationally as needed
- Bachelors in marketing business or a related field
- Visa sponsorship is not available for this posting; applicants must be authorized to work for any employer in the U.S.
Recommended Qualifications
- Previous experience and proven success developing and executing marketing campaigns showcasing strategic innovative and data driven thinking
- Strong decisionmaking problem resolution and creative thinking skills
- Ability to translate technically complex concepts into simple and compelling messages that effectively communicate business value
- Knowledge of GIS applications in related industries
- Masters in marketing business or a related field
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Required Experience:
Manager
Employment Type
Full Time
