Assistant Vice President of Strategic Enrollment Communications and Marketing
Assistant Vice President of Strategic Enrollment Communications and Marketing
Posted on :
11-05-2025
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1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
11-05-2025
Job Description
Job Summary
The Assistant Vice President of Strategic Enrollment Communications and Marketing will be a part of the Division of Enrollment Management who is seeking dynamic and talented creative leader to serve as the inaugural Assistant Vice President of Strategic Enrollment Communications and Marketing. This role requires an energetic skilled professional who can promote the universitys brand to audiences across the student life cycle. Work closely with the Vice President for Enrollment Management and the divisions leadership team to set the direction of enrollment marketing and communications. Excel in building relationships understanding campus partners needs and demonstrating expertise in enrollment marketing in the current landscape of higher education. With proven experience in leading and managing staff and demonstrated ability to build and/or restructure teams by integrating members from various departments they will form cohesive highperforming units. As a skilled leader and manager they are responsible for creating and implementing a vision and strategy designing creating and implementing integrated datainformed marketing and communication strategies and campaigns to promote the comprehensive student experience that supports optimum enrollment outcomes.
Essential Duties And Responsibilities
STRATEGIC LEADERSHIP & PLANNING Works closely with the Vice President and other leaders within the Division of Enrollment Management as part of a core Enrollment Management Leadership to craft an intentional and wholistic strategy for student lifecycle management. Provides leadership in the planning development and execution of strategic marketing communications efforts aimed at prospective students and their families high school counselors and community influencers including its core differentiators brand pillars and value propositions to key audiences. Create strategic marketing messaging and campaigns for student enrollment lifecycle utilizing segmentation and differentiated tactics/messaging. Collaborates with enrollment management colleagues student success academic affairs student affairs academic programs/colleges and other partners/leadership across campus to create dynamic engaging campaigns that are timely accurate & effective. Establishes metrics for success in an integrated strategic communications and marketing action plan regularly assessing the success of efforts and creating a plan for ongoing evaluation; to include: producing creating and monitoring effectiveness and ROI of communication from name purchases (search). Develop KPIs and benchmarks to evaluate the performance of enrollment marketing and communications efforts and monitor the success of campaigns using analytics and other assessment methods. Develops a deep understanding of the voice of the student and identifies key opportunities/leverage points for improving their experience and building advocacy and loyalty. ENROLLMENT MARKETING PROGRAM MANAGEMENT Leads the planning development and execution of strategic marketing and communication efforts aimed at prospective students and their families high school counselors and community influencers. Collaborates with enrollment management units other university offices and external vendors in directing the programs and operations for enrollment management communications and marketing. Stays on the cutting edge of strategic enrollment marketing in higher education including trends tools competitive landscape and best practices. Creates Key Marketing Messages/Campaigns for the Student Enrollment Lifecycle Borrows from outside industries to strategize new initiatives. Maintains expertlevel knowledge of industry CRMs to employ bestinclass operational processes. Evaluates develops and coordinates with Admissions Leadership on the design and production of all communications related to the admissions/recruitment lifecycle. Reviews manages and approves EM content across traditional and digital channels with content providers and edits/tracks for consistency accuracy and timeliness. Assures the integrity high quality and consistency of the universitys image tone style narrative visual identity and brand. Negotiates contracts monitors marketing budget spending and considers new ways of doing business to achieve optimal results. Ensures timely and accurate production and execution of all communication on budget. Proficiency in leveraging Google Analytics or other analytics tools/solutions with experience evaluating traditional and digital marketing campaigns to produce informative reports and provide analytical insights to nontechnical audiences. DEPARTMENT LEADERSHIP Directs two teams of talented and highperforming CRM communications and creative professionals. Maximizes financial human and university resources to achieve annual enrollment marketing goals. Determines marketing campaign budgets and ensures that all staff adhere to them. Fosters a creative and productive environment by coaching team members promoting accountability and driving continuous improvement through datainformed decisionmaking and outcomes assessment. Coaches team members to maximize creativity productivity and effectiveness. Hire supervise and train personnel freelance and contracted partners and students to provide services necessary to fulfill responsibilities. Engages in campus regional and national professional opportunities to stay abreast of national trends best practices and benchmarking regarding enrollment management. Assures the integrity high quality and consistency of the universitys image tone style narrative visual identity and brand. Ensures timely and accurate production and execution of all communication on budget. Represent the Division of Enrollment Management at local state and national meetings forums and professional association functions. Supports enrollment goals through special projects and other assigned duties. DIGITAL MARKETING & ANALYTICS Promotes and implements modern effective communication strategies to maximize UTAs EM digital presence using various platforms including social media web design CRM portals online advertising and demand generation to engage key stakeholders and meet multiyear goals. Ensures maximum traffic and conversion rates through consistent monitoring of digital analytics. Creates KPIs and benchmarks to assess enrollment marketing and communications performance and campaign success with analytics tools like Google Analytics and provides clear insightful reports on traditional and digital marketing efforts to nontechnical audiences.
Minimum Qualifications
Bachelors degree in an appropriate area. Eight (8) years of relevant experience or an equivalent mix of education and relevant experience in similar role.
Preferred Qualifications
Masters degree in an appropriate area. Six (6) years of relevant experience. Experience in teamcentric environments remain calm under pressure and handle stressful situations with a positive solutionoriented approach. Experience in prepress and print production. Experience presenting design concepts Proven experience with art direction. Experience working with project management software social marketing tools email marketing tools production software suites and CRM solutions.
Work Schedule
Monday Friday; 8:00a.m 5:00p.m. Occasional evening weekend and travel.
The Assistant Vice President of Strategic Enrollment Communications and Marketing will be a part of the Division of Enrollment Management who is seeking dynamic and talented creative leader to serve as the inaugural Assistant Vice President of Strategic Enrollment Communications and Marketing. This role requires an energetic skilled professional who can promote the universitys brand to audiences across the student life cycle. Work closely with the Vice President for Enrollment Management and the divisions leadership team to set the direction of enrollment marketing and communications. Excel in building relationships understanding campus partners needs and demonstrating expertise in enrollment marketing in the current landscape of higher education. With proven experience in leading and managing staff and demonstrated ability to build and/or restructure teams by integrating members from various departments they will form cohesive highperforming units. As a skilled leader and manager they are responsible for creating and implementing a vision and strategy designing creating and implementing integrated datainformed marketing and communication strategies and campaigns to promote the comprehensive student experience that supports optimum enrollment outcomes.
Essential Duties And Responsibilities
STRATEGIC LEADERSHIP & PLANNING Works closely with the Vice President and other leaders within the Division of Enrollment Management as part of a core Enrollment Management Leadership to craft an intentional and wholistic strategy for student lifecycle management. Provides leadership in the planning development and execution of strategic marketing communications efforts aimed at prospective students and their families high school counselors and community influencers including its core differentiators brand pillars and value propositions to key audiences. Create strategic marketing messaging and campaigns for student enrollment lifecycle utilizing segmentation and differentiated tactics/messaging. Collaborates with enrollment management colleagues student success academic affairs student affairs academic programs/colleges and other partners/leadership across campus to create dynamic engaging campaigns that are timely accurate & effective. Establishes metrics for success in an integrated strategic communications and marketing action plan regularly assessing the success of efforts and creating a plan for ongoing evaluation; to include: producing creating and monitoring effectiveness and ROI of communication from name purchases (search). Develop KPIs and benchmarks to evaluate the performance of enrollment marketing and communications efforts and monitor the success of campaigns using analytics and other assessment methods. Develops a deep understanding of the voice of the student and identifies key opportunities/leverage points for improving their experience and building advocacy and loyalty. ENROLLMENT MARKETING PROGRAM MANAGEMENT Leads the planning development and execution of strategic marketing and communication efforts aimed at prospective students and their families high school counselors and community influencers. Collaborates with enrollment management units other university offices and external vendors in directing the programs and operations for enrollment management communications and marketing. Stays on the cutting edge of strategic enrollment marketing in higher education including trends tools competitive landscape and best practices. Creates Key Marketing Messages/Campaigns for the Student Enrollment Lifecycle Borrows from outside industries to strategize new initiatives. Maintains expertlevel knowledge of industry CRMs to employ bestinclass operational processes. Evaluates develops and coordinates with Admissions Leadership on the design and production of all communications related to the admissions/recruitment lifecycle. Reviews manages and approves EM content across traditional and digital channels with content providers and edits/tracks for consistency accuracy and timeliness. Assures the integrity high quality and consistency of the universitys image tone style narrative visual identity and brand. Negotiates contracts monitors marketing budget spending and considers new ways of doing business to achieve optimal results. Ensures timely and accurate production and execution of all communication on budget. Proficiency in leveraging Google Analytics or other analytics tools/solutions with experience evaluating traditional and digital marketing campaigns to produce informative reports and provide analytical insights to nontechnical audiences. DEPARTMENT LEADERSHIP Directs two teams of talented and highperforming CRM communications and creative professionals. Maximizes financial human and university resources to achieve annual enrollment marketing goals. Determines marketing campaign budgets and ensures that all staff adhere to them. Fosters a creative and productive environment by coaching team members promoting accountability and driving continuous improvement through datainformed decisionmaking and outcomes assessment. Coaches team members to maximize creativity productivity and effectiveness. Hire supervise and train personnel freelance and contracted partners and students to provide services necessary to fulfill responsibilities. Engages in campus regional and national professional opportunities to stay abreast of national trends best practices and benchmarking regarding enrollment management. Assures the integrity high quality and consistency of the universitys image tone style narrative visual identity and brand. Ensures timely and accurate production and execution of all communication on budget. Represent the Division of Enrollment Management at local state and national meetings forums and professional association functions. Supports enrollment goals through special projects and other assigned duties. DIGITAL MARKETING & ANALYTICS Promotes and implements modern effective communication strategies to maximize UTAs EM digital presence using various platforms including social media web design CRM portals online advertising and demand generation to engage key stakeholders and meet multiyear goals. Ensures maximum traffic and conversion rates through consistent monitoring of digital analytics. Creates KPIs and benchmarks to assess enrollment marketing and communications performance and campaign success with analytics tools like Google Analytics and provides clear insightful reports on traditional and digital marketing efforts to nontechnical audiences.
Minimum Qualifications
Bachelors degree in an appropriate area. Eight (8) years of relevant experience or an equivalent mix of education and relevant experience in similar role.
Preferred Qualifications
Masters degree in an appropriate area. Six (6) years of relevant experience. Experience in teamcentric environments remain calm under pressure and handle stressful situations with a positive solutionoriented approach. Experience in prepress and print production. Experience presenting design concepts Proven experience with art direction. Experience working with project management software social marketing tools email marketing tools production software suites and CRM solutions.
Work Schedule
Monday Friday; 8:00a.m 5:00p.m. Occasional evening weekend and travel.
Required Experience:
Chief
Employment Type
Full-Time
Key Skills
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