Senior Product Director, SEO
Senior Product Director, SEO
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Job Description
Job Description:
About Our Organization:
Dow Jones is a global provider of news and business information delivering content to consumers and organizations around the world across multiple formats including print digital mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the worlds largest newsgathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal Americas largest newspaper by paid circulation; Barrons MarketWatch Mansion Global Financial News Investors Business Daily Factiva Dow Jones Risk & Compliance Dow Jones Newswires OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS NWSA; ASX: NWS NWSLV).
About the Team:
Our Technology team drives the evolution of our Technology Engineering Data Product and User Experience functions. With a keen focus on delivering cuttingedge solutions we shape the digital landscape for our customers readers and users. From revolutionizing visuals to optimizing tools and harnessing the power of data mobile video and social platforms our team is committed to providing a seamless and immersive experience across all touchpoints. Collaborating closely with our newsrooms and strategic partners we spearhead the development of groundbreaking products and technologies.
About the Role:
Dow Jones is seeking an experienced and strategic Senior Product Director of SEO to lead the development and execution of our SEO roadmap. In this senior role you will oversee the optimization and evolution of our SEO strategy ensuring we continuously grow organic traffic improve rankings and expand our acquisition funnel. You will collaborate closely with crossfunctional teams including our newsrooms marketing engineering and analytics team to drive innovative SEO solutions and impact.
As a leader in the engineering team you will be involved in every aspect of the product development process from brainstorming and ideation to production launch and ongoing development. You will work closely with an engineering organization ensuring initiatives launch within scope on time with measurable impact.
You Will:
- Develop and execute a longterm SEO product strategy that aligns with business objectives across multiple properties.
- Stay ahead of industry trends algorithm changes and SEO best practices to ensure our strategies are futureproof.
- Partner with Engineering Design Editorial and Marketing teams to implement SEO strategies that optimize site architecture content and overall search visibility.
- Act as the product owner for all SEOrelated tools and features managing product lifecycle from ideation to launch.
- Facilitate open communication and alignment between departments to ensure a cohesive SEO roadmap.
- Leverage analytics performance metrics and A/B testing to refine SEO strategies and prioritize highimpact initiatives.
- Define and track key SEO metrics (traffic rankings conversions etc.) and present regular performance reports to leadership teams.
- Use competitive analysis and market research to identify opportunities and gaps in SEO performance.
- Foster a culture of innovation continuous learning and proactive problemsolving within the team.
- Own the product vision and roadmap for SEOrelated features tools and platforms.
- Work with the engineering team to ensure SEO considerations are integrated into the architecture and systems.
- Prioritize and manage a backlog of SEOrelated enhancements ensuring timely and efficient delivery of initiatives.
You Have:
- 7 years of SEO experience with at least 3 years in a leadership role managing teams and SEO product strategy.
- Proven experience in product management or product ownership within an SEO or digital marketing context.
- Deep understanding of SEO best practices search algorithms and the technical elements of SEO (crawling indexing sitemaps etc.).
- Strong analytical mindset with the ability to use data to make informed decisions and track SEO success.
- Experience with SEO tools such as Google Search Console SEMrush Ahrefs News Dashboard Screaming Frog or similar.
- Excellent communication and collaboration skills with the ability to work crossfunctionally and influence stakeholders.
- Experience managing largescale SEO efforts across complex digital ecosystems (ecommerce SaaS or similar industries is a plus).
- Familiarity with web development languages (HTML CSS JavaScript) is a plus.
- Demonstrated success in driving SEO growth for largescale websites or platforms.
- Familiarity with Agile methodologies and working in fastpaced iterative development environments.
- Experience working in media is a plus.
Our Benefits
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Insurance Plans
- Lifestyle programs & Wellness Resources
- Education Benefits
- Family Care Benefits & Caregiving Support
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program
Learn more about all our US benefits
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Reasonable accommodation: Dow Jones Making Careers Newsworthy We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity or expression pregnancy age national origin disability status genetic information protected veteran status or any other characteristic protected by Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application due to a disability email us at Please put Reasonable Accommodation in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.Business Area:
Dow Jones TechnologyJob Category:
Software Product EngineeringUnion Status:
NonUnion roleRequired Experience:
Director
Employment Type
Full-Time
