International Recruitment & Marketing Lead
International Recruitment & Marketing Lead
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$ 60950 - 62900
1 Vacancy
Job Description
Position Details
University of Colorado Denver
Official Title:Academic Services Principal Professional
Working Title:International Recruitment & Marketing Lead
FTE:Fulltime
Salary Range: $60950 $67365
Position # Requisition #36816
Join the University of Colorado Denver
About the University of Colorado Denver
Millions of moments start at CU Denver a place where innovation research and learning meet in the heart of a global city. Were the states premier public urban research university with more than 100 indemand top ranked bachelors masters and doctoral degree programs. We partner with diverse learnersat any stage of their life and careerfor transformative educational experiences. Across seven schools and colleges in the heart of Downtown Denver and six schools and colleges on the Medical Campus our leading faculty inspires and works alongside students to solve complex challenges and produce impactful creative work. As part of the states largest university system CU Denver is a major contributor to the Colorado economy with 2000 employees and an annual economic impact of $800 million. To learn more about how CU Denver Anschutz Medical Campus helps learners meet their moment visit and .
Job Description
* Applications are accepted electronically ONLY at *
The Office of International Affairs (OIA) develops and advances initiatives that support the University of Colorado Denver and Anschutz Medical Campuses vision as a leading public university with a global reputation for excellence in learning research creativity community engagement and clinical care. OIA partners with the universitys schools/colleges and with other university offices to align international student recruitment efforts and services support academic programs foster global educational partnerships facilitate research collaborations and create global learning opportunities.
International Admissions (IA) is the primary unit focused on international student recruitment at undergraduate graduate and PhD levels for CU Denver Anschutz. IA is also the fullserving admissions office for undergraduate applicants and provides application support for graduate applicants at CU Denver Anschutz.
The International Recruitment & Marketing Lead plays a vital role within the International Admissions (IA) team supporting the recruitment marketing and enrollment of international undergraduate graduate and ESL Academy students at CU Denver. Reporting to the Director of International Enrollment Strategy & Admissions this position leads the planning and execution of inperson and virtual recruitment initiatives manages key relationships with international recruitment agents and contributes to the development of targeted marketing strategies. The role requires a datainformed approach to evaluating recruitment activities and agent performance with a strong emphasis on collaboration communication and delivering an excellent prospective student experience.
In addition to recruitment responsibilities the International Recruitment & Marketing Lead oversees International Admissions digital and print marketing campaigns social media presence and lead communications strategy. This role also supports strategic decisionmaking through ROI analysis trend research and process improvement initiatives. This position offers a dynamic opportunity to influence international enrollment outcomes through integrated marketing outreach and relationship management while contributing to CU Denvers broader global engagement goals.
International Recruitment & Marketing Lead
International Student Recruitment (40%):
- Performs all duties with the goal of increasing international student enrollment for students who can successfully graduate.
- Actively recruits international students to attend CU Denver via international and domestic travel as well as remote recruitment events in accordance with annual recruitment goals and strategy.
- Plans and executes annual inperson recruitment activities in accordance with agreed recruitment market strategies and allocated recruitment budget.
- Collaborates with the International Outreach & Enrollment Coordinator on virtual recruitment fairs and activities
- Vets recruitment events & vendors scheduling preparing materials budgeting staffing coverage tracking and reporting.
- Cogently and successfully promotes CU Denver in a variety of settings and to various markets.
- Utilizes Slate queries and reports to effectively carry out recruitment initiatives.
- Regularly assesses efficacy of all recruitment activities through reporting and analysis of applications received number of students admitted number of students who enroll from each recruitment activity.
- For reporting ensures tracking mechanisms are in place in Slate for each activity. Contributes this recruitment data for the return on investment (ROI) assessment of recruitment activities each semester. Also utilize this information to inform the IA recruitment plan for the next recruitment cycle
- Processes leads from virtual and inperson events; creates and delivers event followup mailings.
- Provides support and guidance to academic units regarding effective international recruitment strategies in conjunction with or in addition to current outreach methods.
- Seeks evaluates and recommends opportunities for recruitment via relevant and effective modalities in each global market.
- Continually assesses the effectiveness of recruitment modalities and markets by gathering and analyzing relevant data; working with the Director of International Enrollment Management to present information related to return on investment (ROI) statistics.
- Collaborates with various partners to attract prospective international students through targeted campaigns IA recruitment scholarship promotions website updates drip marketing communications and compelling content for virtual and inperson recruitment events.
- Works with the Director of International Enrollment Strategy and Admissions and the OIA Director of Marketing & Communication with the development and design of print and digital materials for recruitment purposes.
Agent Management (35%):
- Manages CU Denvers relationships with international recruitment agents: includes vetting and onboarding of new agents targeted communications inperson and online trainings application inquiries reporting invoicing and contracts.
- Collaborates with OIA HR and Finance to prepare and execute timely and accurate payment of agent commissions for successfully enrolled students; and ensures that invoice payments are effectively tracked
- Monitors and evaluates agent performance by target market. Regularly reports on individual agent performance by semester by market and by academic level.
- Prepares weekly agent reports for agents. Establishes metrics for agent performance.
- Continuously evaluates the process of identifying new agents in markets for growth. Provides regular reporting to the Director on agent growth opportunities in target markets.
- Provides twiceannual reporting to IA and OIA Leadership to show the impact of agents in international enrollment.
- Provides recommendations to the Director and OIA Leadership on agents who would benefit from senior leadership engagement.
- Annually evaluates agent performance and recommends appropriate action regarding agent contracts.
- Updates agent information and processes on a regular basis.
- Responds in a timely matter to agent concerns regarding student applications contracts and commissions.
Additional Responsibilities (25%):
- Primary procurement card holder for International Admissions; completing monthly expense reports.
- Manages and maintains SOPs related to recruitment processes and practices related to agents recruitment travel and data processing.
- Proactively researches trends in the field of highereducation and digital marketingknowledge sharing to the unit suggests improvements to overall IA content and communication strategy.
- Processes student applications as necessary according to established CU Denver procedures and recognized best practices.
- Liaises with others within and outside OIA especially other admissions offices and International Marketing and Communications to address admissionsrelated needs and requests.
- Communicates in a clear professional and timely manner with a variety of audiences to provide excellent customer service.
- Maintains complete accurate and accessible records and process maps to ensure that information is available correct and communicable as needed.
- Works with the Director of International Enrollment Strategy and Admissions to manage a recruitment budget and completes all necessary fiscal reporting and reconciliation requirements in a thorough and timely manner.
- Assists with the utilization of qualitative and quantitative data to evaluate recruitment initiatives and guide decision making.
- Takes proactive action and positive posture with the Director of International Enrollment Management to implement international recruitment strategies in coordination with relevant University stakeholders.
- Proactively conducts environmental scanning particularly of the institution world and market trends and the field of international admissions with knowledge sharing to the unit.
- Hires trains and supervises a student assistant dedicated to supporting international marketing and student recruitment activities.
- Contributes to CU Denver and Strategic Enrollment and Student Success priorities by serving on standing or ad hoc committees task forces etc. as appropriate.
- The position will be required at times to participate in professional activities on weekends and evenings outside of the established workday. This includes up to 25% time out of the office for domestic and international travel.
- Envisions and executes additional duties and projects with or without specific assignments.
Qualifications you already possess (Minimum Qualifications)
- Bachelors degree in international education international business marketing communication international affairs international relations or a related field.
- 3 years of experience working in an academic or studentfocused office environment.
- 1 year of experience with marketing & communications.
- Personal or professional experience traveling internationally.
- Experience giving presentations both inperson and online.
Preferred Qualification to possess (Preferred Qualifications)
- Masters degree
- 4 years of international admissions/recruitment experience.
- CRM use agent management and digital marketing experience.
- Experience managing marketing projects involving internal stakeholders or external partners.
- Experience collaborating on the development of marketing collateral or campaigns.
- Proficiency in a foreign language ( Portuguese Spanish or Vietnamese)
Knowledge Skills and Abilities
- Ability to communicate effectively in writing and orally.
- Ability to build and maintain effective relationships with employees at all levels.
- Commitment to providing outstanding customer service.
- Understanding of working with diverse backgrounds and commitment to inclusive practices.
- Ability to work independently without guidance.
- Ability to articulate the Universitys mission and strategic plan.
- Ability to manage ambiguous situations and translate them into results.
- Expert proficiency with University systems and processes.
- Ability to speak in front of crowds and cameras for recruitment fairs webinars and social media.
- Ability to communicate with international cultures through various mediums.
- Attention to detail.
- Strong analytical and interpersonal skills.
- Ability to work with prospective students parents alumni colleagues and administrators.
- Ability to work efficiently in a fastpaced environment.
- Familiarity with overseas advising and promotional channels (e.g. EducationUSA international recruitment agents).
- Knowledge of US undergraduate and graduate admission processes. Intermediate proficiency in Microsoft Word Excel and PowerPoint.
Conditions of Employment
- Ability and willingness to travel domestically and internationally including the ability to obtain relevant international travel documents.
- Occasional work during the evening and/or weekends may be required.
- This position follows a hybrid work structure. Employees are expected to work from an oncampus location three days a week and may work remotely up to two days a week. Inperson coverage will be coordinated with International Admissions colleagues.
Mental Physical and/or Environmental Requirements
- The ability to sit for extended periods stand and walk occasionally reach with hands and arms use hands to manipulate a keyboard and mouse and have good near vision for computer work;often requiring minimal lifting but may involve bending or reaching to retrieve items from shelves or drawers.
- Moves equipment weighing up to 50 pounds.
- Position operates under potentially hazardous or adverse conditions such as outdoors in extreme heat/cold/weather requiring a higher degree of operator care.
CU is an Equal Opportunity Employer and complies with all applicable federal state and local laws governing nondiscrimination in employment. We are committed to creating a workplace where all individuals are treated with respect and dignity and we encourage individuals from all backgrounds to apply including protected veterans and individuals with disabilities.
The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act please contact the Human Resources ADA Coordinator at.
Employment Sponsorship
Please be advised that this position is not eligible now or in the future for visa sponsorship.
Compensation and Benefits
The salary range (or hiring range) for this position has been established at $60950 $62900.
The salary of the finalist(s) selected for this role will be set based on a variety of factors including but not limited to internal equity experience education specialty and training.
The above salary range (or hiring range) represents the Universitys good faith and reasonable estimate of the range of possible compensation at the time of posting.
This position is not eligible for overtime compensation.
Your total compensation goes beyond the number on your paycheck. The University of Colorado Denver provides generous leave health plans and retirement contributions that add to your bottom line.
Benefits: Compensation Calculator: Deadline
Applications will be accepted until the position is filled. Preference will be given to complete applications received by May 22 2025. Those who do not apply by this date may or may not be considered.
Required Application Materials:
To apply please visit: and attach:
- A cover letter which specifically addresses the job requirements and outlines qualifications
- A current CV/resume
- List of three references (we will notify you prior to contacting both on and offlist references)
- Additional materials added here if applicable
Questions should be directed to Carly Cutspec
Background Check Policy
The University of Colorado Denver strives to maintain a safe and productive educational clinical research and employment environment. All prospective employees and current employees must therefore consent to and pass background checks prior to any final appointment/employment.
Required Experience:
Intern
Employment Type
Full-Time
