VP of Sales

Job Title: VP of Sales
Location: Corona CA
Salary Range: $150000 $250000 per year (DOE)
Industry: Law Enforcement Uniforms & Apparel

We are seeking an experienced and dynamic VP of Sales to drive revenue growth across all sales channels including B2B B2C marketplace platforms and private label manufacturing. This role based in Corona CA is perfect for a resultsdriven leader with deep experience in the apparel and consumer goods sectors. While experience in law enforcement uniforms tactical gear or related products is a plus it is not required.

The VP of Sales will lead a diverse team including domestic sales reps international distribution reps and private label reps working with department stores and prominent brands. This role is responsible for creating and executing growth strategies overseeing global sales teams and aligning sales marketing and customer success functions to meet ambitious revenue targets. Building strong relationships across all sales channels including private label manufacturing and law enforcementfocused reps is crucial for success.

• Lead mentor and manage a diverse sales team including domestic international and private label reps.
• Oversee the performance of international distribution reps ensuring alignment with global market expansion goals.
• Develop strong working relationships with law enforcement sales reps ensuring they effectively address the needs of clients in the uniform and tactical gear sectors.
• Set and monitor sales targets ensuring the team achieves or exceeds revenue goals.
• Foster a culture of accountability collaboration and excellence within the sales organization.

• Develop and implement a comprehensive sales strategy to drive revenue growth focusing on B2B private label and law enforcement markets.
• Identify and pursue new business opportunities expanding the companys footprint in key target markets.
• Collaborate with senior leadership to ensure sales strategies align with the companys broader objectives.

• Oversee the performance of international reps ensuring they meet revenue targets and expand the companys reach in global markets.
• Manage the private label reps working with department stores and highprofile brands ensuring strong relationships and the successful introduction of new products.
• Align all sales reps whether domestic or international with the companys overarching growth objectives.

• Build and maintain strong longterm relationships with key clients deeply understanding their needs business volume and client base.
• Provide guidance and support to the sales team in client engagement ensuring customer satisfaction and fostering longterm partnerships.
• Ensure the sales team fully understands and meets the unique needs of each client.

• Train and coach the sales team on best practices for client engagement negotiation and territory management.
• Identify and address skills gaps within the team providing development opportunities to drive performance improvements.
• Promote a collaborative culture within the team fostering innovation and exceeding sales targets.

• Oversee daily sales operations ensuring efficiency and effectiveness in the sales process.
• Provide senior leadership with datadriven reports on sales performance market trends and growth opportunities.
• Ensure all sales activities comply with company policies and industry regulations.

• 10 years of senior sales leadership experience preferably in the apparel industry with a focus on B2B private label and law enforcement markets.
• Proven experience in managing and developing sales teams including international distribution and private label reps.
• Strong negotiation and communication skills with a track record of closing highvalue deals.
• Ability to build and maintain deep client relationships including a thorough understanding of client needs business volume and client base.
• Selfmotivated proactive and able to succeed in a fastpaced environment.
• Strong analytical skills to track interpret and use sales data and market trends to drive decisionmaking.

• Experience managing sales teams across multiple regions including international markets.
• Expertise in the private label manufacturing process and experience working with department stores or prominent brands.
• Familiarity with law enforcement or public safety markets is an asset but not required.

• Competitive salary range of $150000 $250000 per year based on experience.
• Performancebased bonuses.
• Comprehensive benefits package including health dental vision and 401(k).
• Opportunities for career growth and professional development within a dynamic and growing company.

How to Apply:
If you are a seasoned sales leader with a passion for driving growth and managing a diverse and international sales team we invite you to apply. Please submit your resume and cover letter to