Director - Marketing B2B SaaS
Director - Marketing B2B SaaS
Posted on :
10-05-2025
Employer Active
1 Vacancy
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Share
Send me jobs like this
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Job Description
About Contify
Contify is a technology company that offers an AIenabled Market and Competitive Intelligence (MCI) platform to help professionals make informed decisions.
Contify helps organizations such as Ericsson EY Wipro Deloitte L&T BCG MetLife etc. track information on their competitors customers industries and topics of interest. Contify delivers unique strategic updates by continuously monitoring over 500000 sources in realtime.
Contify is rapidly growing with more than 300 people across two offices in India. Contify is the winner of Frost and Sullivan s Product Innovation Award for Market and Competitive Intelligence Platforms.
Overview We are seeking a dynamic and experienced Product Marketing professional with 810 years of experience to join our team. The ideal candidate will be responsible for driving the marketing strategy for our products ensuring alignment with business goals and effectively communicating value propositions to target audiences.
Job Description
Strategy Development
Develop and execute comprehensive product marketing strategies that drive product adoption engagement and revenue growth.
Market Research
Conduct thorough market analysis to identify trends competitive landscape and customer needs informing product positioning and messaging.
Product Positioning
Define and articulate clear product positioning and value propositions that resonate with target customers and differentiate them from competitors.
GotoMarket Plans
Lead the development and of gotomarket strategies for new product launches and feature releases ensuring crossfunctional alignment.
Collaboration
Work closely with product management sales and customer success teams to gather insights and ensure successful product positioning and messaging.
Content Creation
- Oversee the creation of marketing collateral including sales enablement materials product documentation and promotional content.
- Create and maintain sales enablement materials including pitch decks FAQs competitive analysis and objectionhandling documents.
Performance Metrics
Establish KPIs and analyze the effectiveness of marketing campaigns and initiatives adjusting strategies based on datadriven insights.
Customer Engagement
Develop and implement customer engagement strategies to enhance customer loyalty and drive product usage.
Training and Support
Provide training and support to sales teams on product features benefits and competitive positioning.
Customer Advocacy
Develop and leverage customer stories testimonials and case studies to support marketing initiatives and demonstrate product value to prospects Manage Reviews and Testimonials on Marketplaces like G2 Trust Radius etc.
Qualifications
- Bachelor s degree in Marketing Business or a related field; MBA preferred.
- 10 years of product marketing experience in industry/sector e.g.
- technology healthcare etc..
- Proven track record of successful product launches and marketing
- campaigns.
- Strong analytical skills and experience with datadriven decisionmaking.
- Excellent written and verbal communication skills.
- Ability to work collaboratively in a fastpaced crossfunctional environment.
- Proficiency with marketing tools and platforms (e.g. CRM analytics software content management systems)
Note
Contify is a peopleoriented company. Emotional intelligence therefore is a must. You enjoy working in a team environment supporting your teammates in pursuing our common goals and working with your colleagues to drive customer value. You strive to improve not only yourself but also those around you.
customer engagement,communication skills,marketing tools proficiency,performance metrics,gtm,product marketing,customer advocacy,product positioning,content creation,training and support,market research,go-to-market strategy,collaboration,market rese,analytical skills,lead generation
Employment Type
Full Time
Key Skills
Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.
