Amazon Go is seeking an exceptional Senior Product Marketing Manager to lead marketing strategy and operations. This candidate will manage a team of two marketers and one marketing/creative operations program manager to build and execute marketing campaigns that drive traffic frequency and retention for Amazon Gos store portfolio. We are seeking a customer obsessed marketer who can deliver big ideas has demonstrated successful campaign ownership and can act as both visionary and executor.
The successful candidate for this role has experience establishing strategy and crosschannel marketing tactics to drive customer retention and frequency that has a proven ability to work crossfunctionally make datadriven decisions and influence others. You are a selfstarter and possess strong analytical skills and thrive working among a broad diverse set of stakeholders. You leverage strong organizational and project management skills and have a track record of delivering quality work.
Key job responsibilities * Lead team to develop and execute multichannel campaigns to target key customer segments * Owns customer trafficdriving and engagement strategy developing marketing and messaging strategy and audience segmentation * Partners with category team to deliver annual marketing strategy to highlight priority categories value and seasonal/new items * Identifies opportunities for 1P and 3P partnerships to accelerate growth * Influences tech roadmap to elevate customer experience including optimization of coupons experience and personalization
8 years of professional noninternship marketing experience Experience using data and metrics to drive improvements Experience building executing and scaling crossfunctional marketing programs Experience directly managing developing and growing teams of marketing/product professionals Ability to manage stakeholders and present to various levels of an organization Excellent written/verbal communication
Experience using any of SQL or other analytical tools for conducting data analysis Experience with customer segmentation profiling and targeting
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
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