Assistant Director for Marketing & Promotions
Assistant Director for Marketing & Promotions
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Job Description
All fulltime university staff are eligible for VCUs robust benefits package that includes: comprehensive health benefits paid annual and holiday leave granted up front generous tuition benefit retirement planning and savings options taxdeferred annuity and cash match programs employee discounts wellbeing resources abundant opportunities for career development and advancement and more. Learn more about VCUs benefits here.
VCU Athletics is seeking an energetic professional Assistant Director for Marketing & Promotions.
Summary:
The Assistant Director for Marketing & Promotions works closely with all facets of game day event planning and implementation. Reporting to the Assistant AD for Marketing & Promotions the Assistant Directors efforts will support VCUs Division I intercollegiate athletic programs including Womens Basketball and Baseball as well as the overall VCU Athletics brand.
Typical Duties
Marketing & Promotions
Overseeing all marketing responsibilities of select sports including Womens Basketball and Baseball;
Developing and implementing marketing plans promotional schedules and ticket sales campaigns as well as all aspects of game presentation (scripts promotions entertainment etc.);
Establish effective oncampus marketing efforts aimed at increasing student attendance;
Coordinate VCU Athletics presence at community events in and around the city of Richmond;
Assist with coordination of various athletics department communications; and
Assistance with social media.
Game DayExperience
Overseeing the Junior Rowdy Rams Kids Club;
Coordinating and managing mascot appearances;
Assist with various game day presentation duties for Mens Basketball; and
Assistance with band/spirit squad coordination.
Preferred Qualifications
Experience working in a marketing office of a professional or intercollegiate sports program/ franchise;
Advanced degree;
Demonstrated experience in a marketing agency or inhouse shop with traffic coordination preferred; and
Experience managing social media.
Minimum Qualifications
Undergraduate degree preferably in marketing mass communications or related field or an equivalent combination of education and related experience;
Project management and organizational skills;
Working knowledge of the creative process graphic and web design and production capabilities;
Strong ability to provide effective direction in managing the flow of work;
Ability to handle multiple projects and prioritize deadlines in a fastpaced environment;
Ability to work independently and as part of a team;
Knowledge of marketing principles;
A professional demeanor;
Resourceful and solution oriented;
Creative ability;
Ability to use MS Office Suite Adobe Creative Suite Basecamp or similar project management software;
Strong verbal and written communications skills; and
Demonstrated experience working in and fostering a diverse faculty staff and student environment or commitment to do so as a staff member at VCU.
Grace Blevins
Required Experience:
Director
Employment Type
Full Time
