Sr. Manager, Marketing Operations and Technology
Sr. Manager, Marketing Operations and Technology
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1 Vacancy
Job Description
Work Schedule
Standard (MonFri)Environmental Conditions
OfficeJob Description
COMPANY: Thermo Fisher Scientific Inc.
LOCATION: 168 Third Ave. Waltham MA 02451 (can work remotely)
TITLE: Sr. Manager Marketing Operations and Technology
HOURS: Monday to Friday 8:00 am to 5:00 pm
DUTIES: Build advanced marketing automation/omnichannel projects and templates to reuse to allow less senior marketing automation specialists to build with efficiency and scale.
Lead marketing campaign operations such as: list preparation quality control data manipulation data cleanup and other tasks related to marketing campaign development and execution.
Lead and execute analytics and reporting elements such as: contact segmentation strategy digital marketing response match back reporting simple modeling and trending analysis based upon online behavior.
Facilitate the adoption and usage of measurement and analytics tools and technologies including IBM/Unica and Cognos.
Work across global and regional marketing operations teams and IT subject matter experts to ensure marketing operations projects are completed accurately and in a timely manner.
Provide strategic and tactical guidance optimization recommendations and regular performance reporting to business partners based upon analytics and a data focus.
Leverage sound methodologies to test new strategies tools and capabilities that serve to advance channel performance across the organization.
Drive the development and use of advanced data centric segmentation and targeting capabilities that drive improvements in channel effectiveness.
TRAVEL: Telecommuting Employee: Reports to company headquarters in Waltham MA. Can work remotely or telecommute.
REQUIREMENTS: Bachelors degree or foreign degree equivalent in Information Management Computer Science or related field of study plus 5 years of experience in marketing operations marketing IT or related experience.
Required knowledge or experience with:
Data collection (extracting and manipulating millions of rows of data all from different data source (i.e. Salesforce CRM/Siebel Transactionalpurchase data/E1 online ecommerce data (Commergent) web behavior data (Adobe Analytics);
Data analysis (using Excel/Access/Reporting Tools);
SQL;
Excel (i.e. pivot macros);
IBM/Unica Campaign (segmentation tool) or other related software (such as: Adobe Campaign Aprimo);
Developing and working with audience segmentation and marketing automation tools;
Managing and operating an Email Service Provider tool (ESP);
Reporting and business intelligence tools like PowerBI Tableau Cognos Business Objects; and
Working on customer relationship marketing (CRM) programs including responsibility for measurement tracking reporting and ROI analysis across multiple channels.
#LIDNI
Required Experience:
Manager
Employment Type
Full-Time
