Manager, Customer Analytics (Remote)
Manager, Customer Analytics (Remote)
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Job Description
Essential Function
Define measure and communicate Key Performance Indicators (KPIs) for our consumer segment and provide actionable marketing insights related to customer behavior product and content performance site conversion and testing and campaign performance. Ensure business needs are being met and new analytical insights about the Belk customer are being provided to all levels of management as appropriate
Direct development of plans and programs designed to (1) maximize retention of existing customers and (2) grow share of business from current customers (3) acquire profitable new customers. Partner with Marketing team to optimize retention email direct mail and site merchandising performance including measurement campaign testing prioritizing concepts and developing and testing new longterm contact strategies and customer treatments. Execute strategies processes and projects for CRM
Provide thought leadership on best practices related to instore and ecommerce measurement and testing segmentation methodologies customer profile elements and predictive models. Develop segmentation strategies for marketing campaigns to differentiate customers by value and need
Actively prioritize requests and efforts providing proactive insights identifying areas in which analytics efforts can add the most value
Drive the execution of multiple business plans and projects. Lead process improvement within analytics challenging existing processes where needed
Provide supervision and development opportunities for associates
Required for All Jobs
Performs other duties as assigned
Complies with all policies and standards
QUALIFICATIONS
EDUCATION
- Bachelors Degree in Marketing Statistics Industrial Engineering or Economics or related field experience
- Masters Degree in Statistics Information Systems Industrial Engineering Economics or related field preferred
WORK EXPERIENCE
- 25 years using exploratory data analysis and inferential statistics required
- Retail experience preferred
- Transactional analytics experience required
- 25 years experience using indatabase analytics SQL or similar programming languages to retrieve merge and hygiene data from multiple sources or platforms required
- 13 years expeirence using a Business Intelligence (BI) tool (ex. Tableau Alteryz SAS or Cognos) to create a report to specifications required
KNOWLEDGE SKILLS & ABILITIES
Proficient in data access (SQL) and statistical packages (SAS)
Accessibility Guidelines:
is committed to making the online application experience easy and accessible to individuals with disabilities. We are constantly making improvements to comply with the spirit of the Americans with Disabilities Act and the Web Content Accessibility Guidelines. If any of the information on the website is not accessible to you due to a disability please contact us via email at Please provide the location of the inaccessible information and the format you wish to have the information presented and we will be happy to send it to you either via your email address or a separate mailing address you provide. If you prefer you may contact one of our friendly Shared Services representatives atand we will be happy to assist you with the application process.
We are an Equal Opportunity Employer:
Belk is an equalopportunity employer committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race color age sex gender identity sexual orientation hair style hair texture religion marital status pregnancy national origin/ancestry citizenship physical/mental disability genetic information military/veteran status or any other basis prohibited by law.
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Required Experience:
Manager
Employment Type
Full-Time
