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Job Summary
The Public Relations and Marketing Specialist is a communications generalist who is responsible for developing and promoting RPI stories as assigned to elevate the RPI brand and engage key audiences. The Public Relations and Marketing Specialist focuses on media relations and multichannel storytelling ensuring that it aligns with RPIs strategic goals. The Public Relations and Marketing Specialist will collaborate with colleagues in OCEC and across the Institute on various public relations and marketing opportunities and projects. The Public Relations and Marketing Specialist will also work with Media Relations Managers and the AVP of Marketing and Communications to develop comprehensive and integrated PR campaigns that elevate the reputation of the university. This position reports to the Vice President Communications in the Office of Community Engagement and Communications (OCEC).
Minimum Qualifications
Bachelors degree in communications marketing journalism or a related field.
3 years of experience in public relations communications or multimedia storytelling.
Experience in Higher Education
An advanced degree may be substituted for some of the related work experience. Conversely additional directly related expmust meet stated minimum education and experience requirements.
Preferred Qualifications
Masters degree in communication marketing journalism or a related field
Work experience in higher education
Minimum Knowledge Skills and Abilities
Ability to write news releases
Ability to analyze content performance data and optimize strategy accordingly
Proficiency in AP writing style and strong storytelling skills
Ability to monitor campaigns
Ability to develop communication plans
Demonstrated ability to work with press understanding of what information is appropriate for public distribution
Curious and interested in learning and deepening skills
Shift
Business Hours: Monday Friday
Travel
Driving
Incidental driving possible but not required
Starting Salary/Rate
Expected hiring amount: $60406
Pay transparency disclosure: The selected candidates salary will be determined based on factors that include the available budget internal equity and the final candidates qualifications experience education and other jobrelated credentials. This hiring range is provided as Rensselaers good faith estimate of the expected hiring range at the time of posting.
Application instructions
Follow the onscreen prompts to create a brief online profile. Please be ready to upload your resume and cover letter.
If you need assistance with the online application process please contact
Posted on May 6 2025
Applications will be accepted until 5pm on May 12 2025
Total Compensation and Benefits Information
Rensselaers Total Compensation Program is designed to provide stable pay growth a comprehensive and affordable benefits package and a comprehensive and affordable retiree medical and prescription plan. Our goal is to provide you and your family with a comprehensive health and welfare program as an umbrella of financial security and protection during your employment. For more information please visitBenefits Human Resources ().
Rensselaer is committed to the cultivation of a community that is welcoming inclusive and above all values learning. We welcome candidates who bring a variety of perspectives to Rensselaers work and campus communities.Rensselaer Polytechnic Institute is an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation or gender identity national origin disability status protected veteran status or other characteristic protected by law.
Required Experience:
Unclear Seniority
Full-Time