Marketing Manager - THG Nutrition

THG Nutrition & Wellness:

THG Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition including Myprotein the worlds largest online sports nutrition brand its family of brands Myvegan Myvitamins and MP Activewear.

We want to be the worlds most empowering health movement championing everyone to live healthier more active lives. Our brands and people exist to break boundaries to power and empower those who want more. We break conventions were a force for good and we keep it real. These are the values that drive us through every day.

Everything we do is done inhouse from manufacturing and new product development to content creation ecommerce marketing and logistics. This means were perfectly positioned to deliver to our vision and keep our place at the top of a fastmoving global industry.

Its an incredibly exciting time to join the team and were always looking for talented people who share our vision and values to drive our Nutrition & Wellness movement forward.

THG Nutrition & Wellness:

THG Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition including Myprotein the worlds largest online sports nutrition brand.

We want to be the worlds most empowering health movement championing everyone to live healthier more active lives. Our brands and people exist to break boundaries to power and empower those who want more. We break conventions were a force for good and we keep it real. These are the values that drive us through every day.

Everything we do is done inhouse from manufacturing and new product development to content creation ecommerce marketing and logistics. This means were perfectly positioned to deliver to our vision and keep our place at the top of a fastmoving global industry.

Its an incredibly exciting time to join the team and were always looking for talented people who share our vision and values to drive our Nutrition & Wellness movement forward.

Role: Marketing Manager Myprotein ANZ

Reporting to: Regional Manager Australia

Base Location: Sydney (Hybrid)

About the role:

We are now looking for a Marketing Manager to lead the brands ANZ marketing agenda. This role will be pivotal in localising and activating global strategies while developing and executing comprehensive insightled local plans. You will shape brand growth across all channels through media influencers content partnerships and new product development.

Primary responsibilities include:

• Lead the development and execution of local brand strategy and annual activation plans.
• Own the local marketing budget and ensure costeffective spending aligned to business goals.
• Develop and implement influencer strategies managing partnerships and eventbased executions.
• Create and execute a content and social media strategy tailored to the ANZ market.
• Oversee localised content creation including blog and communitybased initiatives.
• Drive brand visibility through influencer and brand event planning and execution.
• Build strategic brand partnerships and manage outreach.
• Lead local NPD ideation campaign execution and media channel proposals.
• Collaborate crossfunctionally with global teams to maintain brand consistency across channels.
• Manage retail and DTC channel alignment for integrated brand planning.
• Monitor campaign performance and present insights and optimisation opportunities.
• Support the launch of new products with tailored messaging and creative localisation.
• Align with global and regional stakeholders to coordinate asset delivery and campaign timelines.
• Champion the brand within the ANZ market keeping pace with cultural and competitive trends.
  

Requirements:

• 5 years experience in marketing ideally in CPG FMCG or health & wellness.
• Strong experience in digital marketing content and influencer management.
• Track record of developing and executing brand campaigns from strategy to reporting.
• Confident communicator with experience presenting to stakeholders and external partners.
• Ability to work autonomously in a fastpaced environment managing multiple priorities.
• Commercially minded with strong project and budget management skills.
• Experience working in a global matrix organisation is a plus.

Whats on offer:

• Hybrid Work schedule
• Discretionary bonus scheme subject to company & personal performance
• Discounts across THG Brands
• Superannuation contributions
• Opportunities for career growth in a global highgrowth organisation.

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