Digital Design & Brand Specialist
Digital Design & Brand Specialist
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Job Description
About Welcome2Africa International (W2A)
Welcome2Africa International (W2A) is a leading trade and investment facilitation firm committed to transforming Africa s real sectors by bridging local opportunities with global investors. Through events trade facilitation research and consulting we help shape Africas economic landscape. As we expand we are seeking a creative fastpaced and versatile Digital Design & Brand Specialist to power the visual storytelling of our mission.
Position Overview
We re looking for a highly skilled and driven design professional to own W2A s visual identity across digital and print channels. You must be passionate about branding capable of producing highquality designs under tight deadlines and willing to contribute proactively to brand evolution. If youre a visual communicator who can transform strategy into impactful visuals we want to hear from you.
Core Responsibilities
1. Brand Identity Development
- Maintain and enhance a consistent brand identity across all platforms.
- Design logos color palettes typography branded templates and visual guidelines.
- Produce materials such as brochures presentations business cards and branded souvenirs.
- Periodically audit and refine existing brand assets.
2. Digital & Print Graphic Design
- Design graphics for W2A website social media newsletters and marketing campaigns.
- Create highimpact visuals for events: banners posters stage backdrops and publications.
- Ensure all assets are optimized for specific formats and platforms (print and digital).
3. Visual Content Collaboration
- Work with the communications and growth teams to design visuals for campaigns.
- Collaborate with other departments to ensure alignment with brand goals.
- Provide creative input that supports and enhances campaign strategies.
4. Website and Digital Presence
- Support the redesign and upkeep of the W2A website from a visual design perspective.
- Design engaging infographics research visuals and multimedia elements.
- Ensure brand consistency across all digital touchpoints.
5. Innovation & Trend Research
- Stay informed about design trends digital innovation and competitors branding approaches.
- Propose new ideas to elevate W2A s visual engagement and visibility.
Requirements
Requirements
- Minimum of 2 4 years experience in graphic design or branding (agency or inhouse).
- Strong portfolio showcasing digital design (link required).
- Proficient in Adobe Creative Suite (Photoshop Illustrator InDesign) Canva etc.
- Working knowledge of UI/UX principles is an advantage.
- Strong sense of layout typography and color theory.
- Excellent time management and ability to handle highvolume design tasks under pressure.
- Must reside in Abuja and be available for inperson interview and design assessment.
Bonus Skills
- Basic video editing or motion graphics skills.
- Familiarity with content management systems (e.g. WordPress).
Benefits
- Competitive salary: 150000 monthly plus performance incentives (Salary is negotiable and commensurate with experience.
- Comprehensive health coverage (HMO).
- 13thmonth performance bonus.
- Performance based pay and bonuses
- Free Mental Health checks
- Learning and Development: Sponsored professional development training workshops and international exposure.
- Growth opportunities: Direct involvement in expansion plans and the opportunity to shape W2A s revenue strategy.
- Access to global platforms and partnerships through trade and investment events across Africa and Europe.
- Supportive impactdriven work environment.
Employment Type
Full Time
Company Industry
Financial Services / Insurance Agencies and Brokerages / Investment Banking
