Director of Marketing - Value-Based Care & Healthcare IT
Director of Marketing - Value-Based Care & Healthcare IT
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Salary Not Disclosed
1 Vacancy
Job Description
Key Responsibilities:
- Strategic Planning and Execution:
- Develop and execute a comprehensive marketing plan to support business objectives with a focus on lead generation and industry reach.
- Identify and target key accounts in the health plan and health system market segments to expand brand awareness and market presence.
- Collaborate with executive leaders to align marketing strategies with growth and organizational strategies and goals.
- Define and manage marketing budget and implement and manage marketing efficacy metrics and ROI
- Brand Management:
- Strengthen and manage the SpectraMedix brand to ensure consistency and visibility across all channels.
- Oversee the creation of compelling marketing content and campaigns that differentiate SpectraMedix and resonate with target audiences.
- Digital Marketing:
- Lead digital marketing initiatives including SEO SEM and other digital channels
- Utilize data analytics to measure the effectiveness of digital campaigns and adjust strategies accordingly.
- Content Development:
- Create and manage highquality content that showcases our expertise in healthcare analytics and valuebased care.
- Develop case studies white papers webinars and other thought leadership materials.
- Focus on educational content such as whitepapers eBooks and blog posts highlighting the benefits of healthcare analytics in valuebased care.
- Market Research and Analysis:
- Conduct market research to identify trends opportunities and competitive landscape.
- Use insights to inform marketing strategies and product development.
- Sales Enablement:
- Collaborate with the sales team to develop tools and resources that support joint salesmarketing processes.
- Provide training and guidance to ensure consistent messaging and effective use of marketing materials.
- Event Management:
- Plan and execute industry events trade shows speaking opportunities webinars and online events.
- Coordinate with partners and stakeholders to maximize event impact.
- Partnership and Collaboration:
- Build and maintain relationships with industry partners media and other external stakeholders.
- Form partnerships with industry associations and other technology providers to expand reach and credibility.
- Performance Analytics:
- Continuously monitor and analyse the performance of marketing campaigns using analytics tools.
- Adjust strategies based on data insights to improve lead generation and conversion rates.
- Customer Success:
- Highlight successful client achievements and develop content showcasing these achievements.
Qualifications :
- Bachelors degree in Marketing Business or a related field; MBA preferred.
- Minimum of 10 years of marketing experience with at least 3 years in a leadership role within the healthcare or technology sectors.
- Proven track record of developing and implementing successful accountbased marketing strategies with demonstrable results.
- Strong understanding of valuebased care and healthcare analytics.
- Proficient in digital marketing tools and platforms including Google Analytics SEO/SEM CRM systems and marketing automation tools.
- Excellent communication and interpersonal skills with the ability to influence and engage stakeholders at all levels.
- Analytical mindset with the ability to leverage data to drive decisionmaking and optimize marketing performance.
- Experience managing budgets and leading a team of marketing professionals.
Preferred Skills:
- Expertise in healthcare analytics valuebased care and population health management.
- Knowledge of regulatory and compliance requirements in the healthcare industry.
- Experience in market research and competitive analysis.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
