Senior Marketing Coordinator
Senior Marketing Coordinator
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Job Description
Close Date: Friday May:00 AM
Department: Charlotte Area Transit System Department
Public Relations
Salary: $66785.82 $83482.27 Commensurate with Experience
SUMMARY
The Senior Marketing Representative serves in a lead capacity in the implementation of the marketing campaigns outreach and promotional activities of CATS. Under the direction of the CATS Marketing Manager the Senior Marketing Representative is responsible for creating and coordinating marketing campaigns promotions special events and public information programs; representing CATS at external events and activities; conducting presentations to internal and external audiences; gathering analyzing and reporting data; and providing direct or indirect supervision to other team members on projects. Other duties include collaborating with departments related to marketing and promotional activities to enhance CATs presence in the community.
Major Duties and Responsibilities:
Develops creates coordinates and implements integrated marketing and promotional campaigns by identifying goals and objectives coordinating electronic and print materials discussing options with departments sharing promotional materials and analyzing results.
PerformsstaffsupportworkresponsibleforpromotingCATSridershipandcommunicatingwithCATScustomers.
Assistsindevelopingpreparingandexecutingadvertisingcampaignsusingavarietyofmediaincludingprintradiotelevisionanddirectmailincludingcreativedevelopmentmediaplanningandplacementadproductionanduseofpreandpostevaluationstocontinuallyrefinedepartmentadvertisingefforts.
Participatesindevelopingandcoordinatingcampaignstocommunicatemessagesrelatedtocourtesysystem improvement projectsfare collection and enforcementnewservicesservicequalityjobrecruitmentandotherareas.
Participatesinmanagementofbrochurespublicationsandothercollateral;ensuresthatbrochureshaveaconsistentlook; assistsinsupervisionofgraphicsdevelopmentandbrochureproduction;developsprintingspecificationsforbrochures;obtainsbidsforbrochureproductionandcoordinatesprintingcontracts.
ProducesandmaintainstheDistrictsgraphicmanualandstyleguideforallinhouseandpassengercommunications.
DevelopsandupdatesCATSmapandscheduledisplaycasesignage;coordinatesdevelopmentandproductionoftheseitems.
Respondstomarketinginquiriesfrombusinessgovernmentandthegeneralpublic;developsandimplementsjointmarketingcampaignsandproposals;coordinatesjointmarketingcampaignswithexistingCATS campaigns.
Organizes special events and outreach activities by reviewing goals preparing plans identifying coordinating departments and activities coordinating logistics and making recommendations.
DevelopsjointcampaignsandcosponsorshipswithdestinationlocationsandrecreationalvenuestomaintainandincreaseCATSridershipinoffpeakhours;maintainsrecordsoftradevaluesgrantedandreceived;managesrelationshipmarketingprograms.
ProducesandmaintainstheCATSsgraphicmanualandstyleguideforallinhouseandpassengercommunications.
Participatesinthepreparationandadministrationofthemarketingprogrambudget;submitsbudgetrecommendations;monitorsexpenditures.
Preparesanalyticalandstatisticalreportsonoperationsandactivities.
Conferswithandprovidesprofessionalassistancetomembersofdistrictdepartmentsonmarketingmatters.
RepresentstheCATSinmeetingswithrepresentativesofgovernmentalagenciesprofessionalbusinessandcommunityorganizationsandthepublic.
Knowledge Skills and Abilities:
Demonstrated leader.
Excellent oral and communication skills.
Ability to promote transit services to increase public knowledge and usage.
Proven successful work with various marketing tools and tactics.
Work effectively and efficiently to achieve goals in a fastpaced dynamic environment.
Ability to establish and maintain effective working relationships with other employees local businesses and associations and the general public.
Principlesandpracticesofadvertisingmarketingpublicrelationsandpublicaffairs.
.
.
Advancedmethodsandtechniquesofeffectivewrittenandverbal communication.
Developingimplementingandcoordinatingmarketingprogramsandservices.
Evaluatingandanalyzingeffectivenessofmarketingprogramsandactivities.
Coordinatingandoverseeingcontractedandconsultantservices.
Workingindependentlyintheabsenceofsupervision.
High proficiency level of computer skills using Microsoft Word Outlook PowerPoint and Excel
Must be able to work outside of traditional 8 am5 pm working hours.
Minimum Qualifications:
Candidate must have a Bachelors degree in marketing Advertising or related field with three (3) years of relevant work experience
Preferred Qualifications:
Five or more years of experience in Marketing with a proven track record of developing and executing successful marketing campaigns.
CONDITIONS OF EMPLOYMENT
The Citys Background Check Policy requires background checks to be conducted on final internal or external candidate(s) applying for any position with the City of Charlotte. The type of information that will be collected as part of a background check includes but is not limited to: reference checks social security verification education verification criminal conviction record check and if applicable a credit history check sex offender registry and motor vehicle records check.
Background checks must be in compliance with all federal and state statutes such as the Fair Credit Reporting Act (FCRA). The checks must be consistent with the guidelines set forth by these laws requiring organizations to obtain a candidates written authorization before obtaining a criminal background report motor vehicle records check or credit report; and to properly store and dispose of information derived from such reports.
Final candidates must pass a preemployment drugscreening test and physical examination. During the selection process candidates may be asked to take a skills test and/or participate in other assessments.
The City of Charlotte is an Equal Opportunity Employer.
HOW TO APPLY
Apply online.
Federal law requires employers to provide reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job.
You are welcome to visit the City of Charlotte Human Resources Department lobby where we have workstations available. Our office is located at 700 East 4th Street Suite 200 Charlotte NC 28202. Our hours are Monday through Friday 8 a.m. to 5 p.m. (EST) excluding official City holidays.
For questions about your application or the hiring process please email .
The City of Charlotte is committed to making the job application process accessible to all. Upon request auxiliary aids written materials in alternate formats language access and other reasonable accommodations or modification will be provided. To make a request please email callor visit us in person at700 4th St. Charlotte NC 28202.
BENEFITS
The City of Charlotte provides a comprehensive benefits package to all employees.
Clickhereto learn more about the City of Charlottes benefits.
The City of Charlotte is a drug and alcoholfree workplace.
Required Experience:
Senior IC
Employment Type
Full-Time
