Marketing Research Manager - Temp
Marketing Research Manager - Temp
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Job Description
Overview
Since our founding in 1924 weve cut cardiovascular disease deaths in half but there is still so much more to do. To overcome todays biggest health challenges and accelerate this progress we need passionate individuals like you. Join our movement be part of the progress and help ensure a healthier future for all. You matter and so does the impact you can make with us.
The Temporary Marketing Research Managerworks remotely as part of the Market Research Team within the National Brand Marketing Team of the American Heart Association. They will collaborate crossfunctionally with teams across the organization to design and deliver exemplary primary and secondary market research producing insights to inform the most critical decisions in pursuit of our mission. This team member needs to be able to own and manage all aspects of the research process for a project including internal client engagement problem identification appropriate methodological design recommendations external vendor services sourcing (where required) research tool drafting data collection fielding/execution analysis and synthesis/reporting of insights. They maintain professional expertise in the highest standards of marketing research and tools with an ability to facilitate strategic conversations and perform indepth data analysis and visualization ensuring the insights are delivered with the greatest actionable impact. The research conducted by this team includes audience insights (such as general public patients caregivers donors volunteers health care professionals and more) as well as market landscape research identifying trends and strategic insights for various teams across the organization.
This is a oneyear temporary position that commences at hire.
Expected pay range will be $85000 $95000. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range.
#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to worklife harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us onLinkedInInstagramFacebookX (formerly Twitter) and .
Responsibilities
The most successful Market Research Managers have and demonstrate:
- Functional knowledge of market/customer research techniques (primary and secondary quantitative and qualitative methodologies)
- Understanding of how market/customer research supports business planning
- Proven track record of successfully applying research results to goal setting business strategies and influencing key stakeholders across the organization
- Proficiency collaborating with internal clients (colleagues and teams) to understand their business needs and identify insights gap
- Prior success setting/clarifying objectives and design methodologies including primary and secondary research
- Effective market research design capabilities (e.g. sampling and methodology design question development)
- Skills and experience with budgeting and contracting for study design negotiations
- Experience conducting secondary research for market landscape analysis and reporting including surveillance/environmental scans and market/competitor assessments analyzing the environment to identify strategic opportunities
- Capability to conduct research and manage data collection quality standards
- Expertise in survey programming and analysis with digital survey tools (e.g. Qualtrics Microsoft Forms etc.)
- Knowledge and experience with /statistical analysis tools (e.g. MarketSight SPSS R or SAS) to conduct frequencies correlations and regressions
- Ability to analyze data and translate it into impactive insights communicating them clearly with crossfunctional teams at all levels of the organization
- Ability to perform indepth analysis of the data to identify/measure key signals while also developing appropriate data presentation and visualization to effectively communicate the results as a compelling storyteller
- Capacity to develop insights write and review reports with the internal client and present the resultant insights to stakeholders
- Strong relationshipbuilding skills for stakeholder management and the ability to influence executives with a range of competing perspectives and priorities in a highly matrixed environment
- Collaboration across departments providing expert input to elevate marketing research standards
- Professional expertise in marketing research trends and industry standards and traditional and innovative methods
Qualifications
- Degree or equivalent work experience. Masters Degree preferred (in fields such as Market Research marketing branding consumer/audience psychology health communications and research sociology psychology statistics or related business communications or social sciences)
- Three (3) years of relevant experience (5 years preferred)
- Understand and explain the marketing research process and work in group settings
- Conduct marketing research (strategic assessment/need design methodology data collection analysis reporting and presentation of results)
- Manage marketing research projects from ideation through recommendations based on insights or even publication of results (e.g. whitepapers or scientific outlets like conferences and scientific journal publications)
- Project management of multiple studies at a time; ability to work closely with a market research team
- Microsoft Office Core Applications Proficiency (especially PowerPoint Word Excel Teams and Forms)
- Ability to travel up to 5% local and overnight stay
Compensation & Benefits
Expected pay range will be $85000 $95000. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range.
The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.
- Compensation Our goal is to ensure you have a competitive base salary. Thats why we regularly review the market value of jobs and make adjustments as needed.
- Performance and Recognition You are rewarded for achieving success by merit increases and incentive programs;eligibilityfor an incentive program is based on the type of position.
- Benefits We offer a wide array of benefits including medical dental vision disability and life insurance along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee wellbeing we also offer an employee assistance program employee wellness program and telemedicine and medical consultation.
- Professional Development You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Associations national online university with more than 100000 resources designed to meet your needs and busy schedule.
- WorkLife Harmonization The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year which includes several days off at the end of the year.
- Tuition Assistance We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities or for potential future positions in the organization.
The American Heart Associations 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health by 2028 the AHA will drive breakthroughs and implement proven solutions in science policy and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.
At American Heart Association American Stroke Association our mission is to be a relentless force for a world of longer healthier lives regardless of race ethnicity gender gender identity religion age language sexual orientation national origin and physical or cognitive abilities.
This position not a match with your skills Click here to see other opportunities.
In accordance with local and state laws where applicable qualified applicants with arrest or conviction records will be considered for employment.
EOE/Protected Veterans/Persons with Disabilities
Required Experience:
Manager
Employment Type
Full-Time
