Brand Manager, PED Portfolio
Brand Manager, PED Portfolio
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Salary Not Disclosed
1 Vacancy
Job Description
At Alcon we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly champion progress and act with speed as the global leader in eye care. Here youll be recognized for your commitment and contributions and see your career like never before. Together we go above and beyond to make an impact in the lives of our patients and customers.
We foster an inclusive culture and are looking for diverse talented people to join Alcon! As a Brand Manager you will develop and collaborate within the larger Cataract and cross functional teams. You will manage financials with a balanced approach for top and bottom line within assigned product portfolio in Fort Worth TX!
Primary Responsibilities:
- Develop and execute annual Marketing plans across the Procedural Eye Drops portfolio
- Technical SME for US Marketing Organization
- Explore white space opportunities (vet market for Alcon surgical) to drive upside in Core Cataract portfolio
- Responsible for identifying trends and creating action plans to address market needs
- Create promotional messaging including sales materials professional campaign conference presence and digital assets with a heavy emphasis on nonmanpower initiatives
- Identify trends to lead direct to end user strategy
- Leverage internal and external data to strengthen portfolio value proposition
- Presentations to Marketing Leadership CSuite and Sales Organization (400)
- Work closely with crossfunctional CORE team to deliver brand essentials to the market
- Investigate business models to leverage comprehensive portfolio to drive business across larger Alcon
- Responsible for forecasting in partnership with S&OP to ensure appropriate supply levels
- Work with Legal and Regulatory to ensure compliant messaging and promotion
- Manage A&P marketing budget while ensuring planned return on investment
- Champion portfolio objectives and strategic alignment across organizational functions
- Collaborate with sales leadership to segment and target customer base
- Collaborate with medical affairs team to ensure claim development for lifecycle management
- Annual development and management of marketing programs and business plans to achieve revenue profit and market share goals
What you can bring to Alcon:
- Bachelors Degree orEquivalent years of directly related experience (or high school 13 yrs; Assoc.9 yrs; M.S.2 yrs; PhD1 yr)
- The ability to fluently read write understand and communicate in English
- 5 Years of Relevant Experience
- 3 Years of Demonstrated Leadership
- Travel Requirements: Minimal travel
How to thrive at Alcon:
- Responsible for managing Alcons PED portfolio. The individual will be responsible for holistic ownership of strategic launch strategy execution reporting and inventory management. In addition integration of high leverage tactics and commercial programs to drive adoption and market penetration within Alcons PED portfolio.
- Requires close partnership with US Sales US Training US S&OP Agency Partners and Alcons Surgical Customers to understand the competitive landscape and drive market share gains and segment penetration through effective messaging and commercial program offerings. Responsible for developing annual Marketing Plans and equipping the US Sales Force with tools and strategies necessary to deliver annual sales targets.
ATTENTION: Current Alcon Employee/Contingent Worker
If you are currently an active employee/contingent worker at Alcon please click the appropriate link below to apply on the Internal Career site.
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Alcon is an Equal Opportunity Employer and participates in EVerify. Alcon takes pride in maintaining a diverse environment and our policies are not to discriminate in recruitment hiring training promotion or other employment practices for reasons of race color religion gender national origin age sexual orientation gender identity marital or veteran status disability or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If because of a medical condition or disability you need a reasonable accommodation for any part of the application process or in order to perform the essential functions of a position please send an email to and let us know the nature of your request and your contact information.
Required Experience:
Manager
Employment Type
Full-Time
