Senior Manager, Paid Media
Senior Manager, Paid Media
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Job Description
Job Summary:
The Senior Manager Paid Media will lead our paid media strategy execution and growth across all platforms with the primary focus on driving high quality leads for center enrollments. The ideal candidate will have a deep understanding of paid media trends algorithms audience engagement strategies execution and analytics to maximize efficiency and drive growth. This role requires a creative thinker a datadriven strategist and an inspiring leader who can drive paid media growth while maintaining our brand voice and values.
This is a hybrid position requiring 3 days onsite at our headquarters in Newton MA.
Bright Horizons is trusted by families and employers around the world for highquality child care and early education backup care and workplace education. We partner with some of the worlds best companies to provide services that help employees perform their best and support families to thrive both personally and professionally.
Key Responsibilities:
- Strategy Development: Develop and implement a comprehensive paid media strategy that drives customer acquisition
- Campaign Management: Manage and optimize paid media campaigns across multiple platforms (Google Meta etc.) to maximize efficiency and performance. Ability to execute in platform as needed.
- Budget Management: Strategically allocate and manage budgets across paid channels
- Collaboration: Partner with agencies and internal teams to innovate test and scale marketing tactics
- Testing and Innovation: Maintain and implement an A/B testing roadmap to optimize creative audiences and customer experience to drive acquisition. Identify new channel testing opportunities to efficiently expand our paid media
- Data Analysis: Analyze and report on key performance metrics providing actionable insights and recommendations
- Team Leadership: Grow and mentor a team of marketing specialists providing guidance on best practices professional development and performance management
- Partnership: Mange and work closely with agency partners to ensure were executing and optimizing campaigns and driving results. Maintain strong 3rd party vendor relationships (Google Meta etc.).
- Industry Research: Perform ongoing competitive and industry analysis to identify latest trends and growth opportunities
Minimum Qualifications:
- Bachelors degree in marketing or a related field required
- 57 years of experience in digital or performance marketing
- 3 years of experience managing direct reports
Preferred Qualifications:
- Masters Degree Preferred
- Proven track record of managing and executing successful SEM Paid Social and Programmatic campaigns across B2C or ecommerce
- Familiarity with and understanding of the broad scope of paid channels like direct mail email YouTube etc.
- Strong analytical skills with proficiency in Google Analytics Google Ads Meta Ads
- Proficiency in creative requirements for multimedia channels with creative briefing and testing competence specifically for Paid Social and Google (pMax YouTube)
- Excellent project management skills with the ability to manage multiple projects and deadlines
- Strong understanding of digital marketing best practices specifically across SEM and Paid Social
- Exceptional communication and interpersonal skills with the ability to collaborate effectively across departments
- Agency experience is a plus
Benefits:
Bright Horizons offers the following benefits for this position subject to applicable eligibility requirements:
- Medical dental and vision insurance
- 401(k) retirement plan
- Life insurance
- Longterm and shortterm disability insurance
Life at Bright Horizons:
Our people are the heart of our company. Because were as committed to our own employees as we are to the children families and clients we serve our collaborative workplaces are designed to grow careers and support personal lives. Come build a brighter future with us.
Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race color religion sex age disability sexual orientation veteran status national origin genetic information or any other characteristic protected under federal state or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).
If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process please contact the recruitment helpdesk ator . Determinations on requests for reasonable accommodation will be made on a casebycase basis.
Required Experience:
Senior Manager
Employment Type
Full-Time
