Director Public Relations
Director Public Relations
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Job Description
Job Description Summary
The Director Public Relations will be responsible for representing Communications and developing and executing comprehensive external and internal strategic public relations initiatives. These initiatives aim to increase visibility and enhance the public image of the only comprehensive academic health system in South Carolina. The Director will ensure the tripartite messaging is present consistent effective and onbrand. This position will supervise and mentor the media relations team fostering a collaborative work environment and direct the crisis management subteam. Additionally the Director PR will contribute to MUSCs internal and external publication channels (The Catalyst newsletters etc.)Entity
Medical University Hospital Authority (MUHA)Worker Type
EmployeeWorker SubType
RegularCost Center
CC002257 SYS Brand MarketingPay Rate Type
SalaryPay Grade
Health32Scheduled Weekly Hours
40Work Shift
Job Description
This position reports to the Senior Executive Director Communications and works closely with the Senior Director Enterprise Communications to enhance the organizations reputation engage stakeholders and promote key initiatives.
Key Responsibilities:
- Strategic Planning:Represent Communications in the integrated PR planning process including researching planning implementing and evaluating comprehensive communication plans (internal and external) that align with the academic health systems goals and objectives. Collaborate and engage with key stakeholders and subject matter experts across various departments to ensure cohesive messaging and support for organizational initiatives.
- External Communications:Lead the media relations team providing guidance and support to ensure effective media engagement and coverage analytics and reporting. Manage processes approves press releases and public statements and foster relationships with journalists and media outlets to ensure positive coverage for MUSC. Represent the organization as a spokesperson when needed. Organize and manage PR events including press conferences and media briefings. Lead media training to prepare subject matter experts and leaders for media interviews and/or public appearances.
- Enterprise/Internal Communications:support the development of internal communication strategies through campaign development and processes creation that keep all internal stakeholders informed and engaged. Develop newsletters intranet (Horseshoe) content and internal announcements. Manage information shared with employees and key stakeholders write and approve internal messages and stories engage subject matter experts to find the right voice to tell the stories. The Director will collaborate closely with the internal communicators across the organization.
- Content Creation and writing:Oversee the production of highquality PR materials including content for various platforms such as social media websites and print (newspapers) etc. Ensure all content such as press releases articles etc. are accurate engaging and aligned with the organizations brand.
Create compelling stories speeches and presentations ensuring messages are clear impactful and aligned with organizational goals. - Crisis Management:Direct the crisis management team ensuring preparedness and timely transparent effective response during emergencies.
- Thought leader Social Media Content:Support the develop posting measurement and reporting of thought leader social media content to enhance the organizations online presence and engagement. Collaborate with the social media manager and team.
- Measurement Reporting and other duties as assigned:Build dashboards to track and analyze communication metrics to assess the effectiveness of strategies and make datadriven improvements. Oversee special communication projects from inception to completion ensuring timely delivery and alignment with strategic objectives as assigned.
Preferred Qualifications:
- Masters degree in Communications Public Relations Journalism or a related field.
- Minimum of 12 years of experience in PR communications crisis communications with a focus on strategic planning and evaluation.
- Proven track record of developing and executing successful communication strategies.
- Mastery of AP style writing.
- Proven experience in managing communications during highpressure situations and crises.
- Exceptional writing editing and verbal communication skills.
- Strong leadership and team management experience with the ability to inspire to collaborate with diverse teams and influence stakeholders at all levels of the organization. Ability to manage a team.
- Ability to work under pressure and manage multiple priorities is required.
- High level of integrity professionalism and discretion in handling sensitive information.
- Experience in healthcare and academic institutions.
- Strong understanding of internal communications social media government workings (including in SC) and experience working with journalists and media outlets. Relationships with SC media required; national relationships a plus.
- Strong media relations experience and crisis communication skills.
- Ability to work collaboratively with senior leadership and crossfunctional teams.
- Proficiency in digital communication tools and platforms (ie. Meltwater etc.)
Application Process:Serious candidates should submit a resume cover letter and portfolio of relevant work to .
Additional Job Description
Education: Bachelors Degree or Equivalent Work Experience: 8 years progressive work experience and 3 years management experienceIf you like working with energetic enthusiastic individuals you will enjoy your career with us!
The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race color religion or belief age sex national origin gender identity sexual orientation disability protected veteran status family or parental status or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications merit and business need.
Medical University of South Carolina participates in the federal EVerify program to confirm the identity and employment authorization of all newly hired employees. For further information about the EVerify program please click here: Experience:
Director
Employment Type
Full-Time
Key Skills
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