Media Associate, Integrated

You will lead the creation execution and optimization of social and digital campaigns for a clients large branding effort. Acting as the strategic digital media support youll oversee budget and partner management as well as ongoing performance optimization. You will collaborate across channels and departments and deliver datadriven insights and actionable performance reporting to clients. Youll define and communicate media goals ensure client satisfaction and educate internal and external teams on the evolving landscape and emerging opportunities.

You will:

• Assist in developing executing and presenting media plans (inclusive of social and digital platforms)
• Oversee partner communication RFP process plan negotiations and proposal evaluation
• Participate in client presentations and providing insight into digital recommendations
• Work with Associate Supervisor Associate Media Director Director and SVP media team lead to devise complementary media strategies inclusive of national/broader media buys
• Support the team with client requests plan changes and marketplace POVs
• Ensure plans are on strategy and budget
• Partner with Marketing Science to analyze campaigns and recommend optimizations to maximize campaign performance
• Maintain an innovation mindset to ensure that plans capitalize on emerging media trends
• Perform indepth audience analysis including analyzing site information and demographics particular to client needs
• Build and maintain relationships with media partners and internal agency counterparts
• Demonstrate problem solving and intervention when necessary
• Knowledgesharing with all team members for best practices

You have:

• Bachelors degree in Advertising Marketing Business Administration or Communications; or equivalent professional work experience
• 2 years of hands on keys programmatic media experience (TTD DV360 or similar)
• 2 years of related work experience; inclusive of social media platforms such as TikTok Metaand Google Ad products
• Strong mathematic and analytical skills
• Effective time management and organizational skills as well as strong attention to detail
• Solid understanding of the principles of marketing and advertising as well as an understanding of media concepts and terms creative and budget requirements
• Technical proficiency with media planning and buying tools and research tools as well as Microsoft Suite

Nice to haves:

• Exposure or experience with video media such as broadcast planning

What We Offer

• Global maternity and parental leave
• Competitive benefits packages
• Vacation compassionate leave wellness days and flex days
• Six free therapy sessions through Therify
• Access to online services for families and new parents
• Hybrid work options
• Summer Fridays (off at 3:00 PM local time every Friday)
• Diversity and Inclusion Board with 13 affinity groups
• Enterprisewide employee discounts

This position pays $70000 annually

The Talent Team at Critical Mass is focused on ensuring we provide the best training onboarding andemployee experience possible! Our new hires & employees are the future of our organization and wewant to set you up for longterm success. In an effort to do so we expect our team to work from anoffice a minimum of 3 days a week. The ask stems from our want to:

Strengthen opportunity for continuous learning
Improve collaboration and team relationships.
Increase employee engagement

This hybrid model balances the need for individual flexibility while maintaining the relentless customerfocus we provide at CM. We understand that not everyone may feel comfortable with this expectationso we ask that you please let us know immediately if there are any concerns so we can help navigateaccordingly.

Critical Mass is an equal opportunity employer.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs and. We will not use apps such as Facebook Messenger WhatsApp or Google Hangouts for communicating with you. We will never ask you to send us money technology or anything else to work for our company. If you believe you are the victim of a scam please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: Canada based: U.K. based: Costa Rica based: Experience:

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