Influencer Marketing Manager (m/f/x)

The role

Join us as our new Influencer Marketing Manager and take full ownership of growing and elevating our Influencer Program in Spain!

As channel manager reporting to the Spain coCEO & CMO you will be responsible for scaling customer acquisition meaningfully through channel innovation and optimisation. You will be using your knowledge of the local influencer landscape and our customer insights to drive a targeted approach to acquisition campaigns and help improve the conversions volume and ROI of the channel. You will also play a central role to unlock broader brand and marketing opportunities leveraging influencer marketing working closely with HelloFresh Brand and Growth teams and local agencies. Given the large growth potential we have in the Spanish market we are looking for someone that can quickly identify opportunities take ownership of them and have a strong focus on execution to make a large impact on our business performance.

Above all we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you dont tick all the boxes but think youd thrive in this role we would really like to learn more about you.

What youll do

• Own and lead the Spanish influencer marketing program including scouting recruiting briefing contracting and managing relationships with creators across platforms and agencies (Instagram TikTok YouTube etc.)
• Liaise with external agencies and internal stakeholders to ensure influencer assets integrate seamlessly into multichannel campaigns
• Develop alwayson and campaignbased influencer activations that drive acquisition engagement and brand love
• Steer channel fast growth while optimizing for ROI defining the right mix of performance KPIs (e.g. CPA reach engagement) and implementing structured frameworks to evaluate and scale impact
• Stay on top of social trends and platform innovations to ensure HelloFresh campaigns remain fresh relevant and effective
• Brief local copywriter to produce performancedriven influencer briefs and messaging
• Curate organize and repurpose highperforming influencer content for use across paid media CRM organic social and website
• Align closely with Growth Brand and Product teams to ensure influencer marketing supports acquisition and brand KPIs
• Work with channel owners (Partnerships PR etc) on initiatives that amplifies reach and relevance of the influencer activity collaborating with partners on comarketing initiatives product placements themed content or local events

What youll bring

• 23 years experience and a proven track record of scaling performancedriven influencer programs in D2C space
• Strong understanding of the influencer marketing landscape including recent industry trends and knowledge of the Spanish celebrity and influencer scene
• Strong project management and creative brief development skills (in Spanish)
• Exceptional communication and negotiation skills with a talent for building and maintaining relationships
• A mix of creativity and commercial acumen
• Creative problem solver with a proactive attitude and the ability to work in a fastpaced environment. Enthusiastic about the food industry and passionate about innovation and sustainability
• Highly self motivated individual with a handson mentality
• Fluent in Spanish and English and Italian

What we offer

• Direct high impact from day one on one of the fastestgrowing food & technology companies in Spain in an exciting growth phase
• A wide range of responsibilities and exposure to a broad scope of business challenges
• A vibrant international environment with missiondriven colleagues
• An opportunity to learn from top notch colleagues experts in their areas (marketing data growth etc) both in the Group headquarters and in the local crossfunctional Spain team
• Flat hierarchy and potential for an accelerated growth trajectory
• Office in Barcelona
• Delicious discounts on HelloFresh meal kits.
• Benefit from our selection of employee perks (food in the office; Thursday beers; team/company events; Cobee scheme and more)

About HelloFresh

HelloFresh is on a mission to change the way people eat forever!

Since our 2011 founding in Europes vibrant tech hub Berlin weve become the worlds leading meal kit provider delivering to over 4.2 million households worldwide in 15 countries across 3 continents.

Our more than 15000 employees from over 70 nationalities are the heart and soul of our diverse fastpaced and dynamic environment where innovation and smart fast action is encouraged.

We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us.

Are you up for the challenge

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.

We are HelloFresh

At HelloFresh we embrace and welcome diversity and we currently employ over 15000 individuals globally who contribute to this. We employ individuals based on their ability to perform a job rather than on the basis of their: race national origin color caste social origin or position gender gender expression sexual orientation religion age disability political opinion marital status or any other characteristic. We encourage everyone to apply and will give everyone equal consideration. We are an equal opportunity employer everyone is welcome at our table.

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process please reach out to us at:

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