Brand Manager -Robot
Brand Manager -Robot
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1 Vacancy
Job Description
About Us
SharkNinja is a global product design and technology company with a diversified portfolio of 5star rated lifestyle solutions that positively impact peoples lives in homes around the world. the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 3300 associates the companys products are sold at key retailers online and offline and through distributors around the world.
The Brand Manager for the Robot Vacuum team will be responsible for driving growth of the portfolio through breakthrough innovation and this role you will develop a category innovation pipeline from concept development to execution and lead cross functional teams through the commercialization includes driving consistency in voice tone and message across all channels (i.e. packaging advertising PR social web content collateral trade). You will contribute effectively to the development of brand strategy help shape the marketing plan and ensure excellence of execution in market to deliver upon category goals.
On site in Needham MA 3x a week
Here are some of the EXCITING things youll get to do:
- Working with the Product Development and Creative Services teams lead the development and execution of new product innovation strategies and gotomarket plans specifically message development and execution for packaging digital & instore assets
- Drive a consumerfirst mentality to develop relevant messaging that delivers clear consumer understanding of products and brand
- Manage creative development processes (i.e. timeline approvals protocols) ensuring thorough reviews & eventual leadership alignment
- Partner with Consumer Insights to build a clear learning agenda for the Robot category and NPDs to ensure product launches are set up for success
- Be the category expert: understand price positioning competitive landscape and market needs digest insights connect the dots summarize conclusions and recommend a product roadmap strategy that will drive a high rate of sale
- Develop category/brand positioning strategies portfolio architecture and breakthrough claims with the goal of increasing marketability and maximizing sales
- Communicate the value proposition of new products to the Sales teams and develop the tools that enable sellin
- Work with Sales and Trade Marketing to develop breakthrough sellin stories and instore merchandising
- Conduct postlaunch analysis of marketing activities recommending improvements and evolutions of future brand activity
ATTRIBUTES & SKILLS:
- Minimum of 57 years of prior Marketing experience required preferably with direct responsibility for brand strategy messaging positioning and innovation planning and execution
- Minimum 3 years of prior experience in Consumer Packaged Goods
- Experience leveraging consumer insights to develop effective marketing programs and campaigns
- Experience in creative strategy development advertising and launching new products
- Degree in Marketing or related field or equivalent; MBA preferred
Our Culture
At SharkNinja we dont just raise the barwe push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible push boundaries and deliver results that others only dream of. If you thrive on breaking out of your swim lane youll be right at home.
What We Offer
We offer competitive health insurance retirement plans paid time off employee stock purchase options wellness programs SharkNinja product discounts and more.We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining whats possible. When you join youre not just part of a companyyoure part of an outrageously extraordinary community. Together we wont just launch productswell disrupt entire markets.
At SharkNinja Diversity Equity and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinjas innovation every day. We support ALL associates in bringing their authentic selves to work making an impact and having the opportunity for career acceleration. With help from our leadership associates and our community we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
Required Experience:
Manager
Employment Type
Full Time
