Head of Europe Marketing
Head of Europe Marketing
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Job Description
Job description
To you a Marketing dashboard is like a piano score was to Beethoven. And who is that getting themselves in the backseat of the car to join a sales call You of course! You can call a key partner in the morning plan our next event before lunch run a strategy session after eating and finish off the day tweaking your latest growth experiment.
See that person in the bathroom mirror every morning Excellent.
Were looking for a Head of Europe Marketing (yes you!) to make sure that as many British and German nursery owners and managers know that Famly is the only platform worth using to run their business.
And who are Famly Were on a mission to close the collaboration gap in early childhood. So were building the worlds most collaborative Early Childhood Platform a software platform for the adults in a young childs life to connect share their workload and learn about early childhood. Basically Famly makes life easier for educators and families so that they can get back to what matters.
By heading up our European marketing strategy youll be in charge of a UK market where Famly is already the dominant player with almost 20% of nurseries using our platform and a growing giant in the making in Germany. Youll manage a specialist in each country working closely with them and the rest of the marketing leadership team to develop strategy that helps us stay on top. Maybe you have worked in a leadership role at a nursery group or supplier or perhaps youve previously run marketing strategy at a similar B2B SaaS company. Either way were looking for someone not afraid to get their hands dirty who doesnt mind picking up the phone spending time with customers and who wont get too bogged down in incremental change.
Were looking for someone ideally based in London or Copenhagen (or willing to relocate we can help with that).
What youll be doing:
Develop the UK and German marketing strategy to achieve our business goals create awareness and drive leads.
Work closely with our commercial Country Managers to bring closer collaboration between sales and marketing
Support our global Brand Director in understanding and implementing positioning and messaging
Suggest growth experiments to manage the funnel create new funnels and open up new channels
Run and allocate budget
Understand what makes UK and German nursery owners and directors tick
Own our key marketing metrics for Europe
Develop and manage marketing relationships with key industry experts and partners
Support the planning of events partnerships local campaigns and community efforts.
Ideate and help support campaigns together with our global brand team
Lead a team of two talented local marketers
Collaborate with a team of 15 creative and digital marketing specialists
Leverage data and performance metrics to refine strategy
Contribute as the voice of the European market in global planning and campaign development staying on top of industry trends competitors and customer feedback.
Job requirements
Youll thrive in this role if you:
Have experience leading marketing at a nursery group or early childhood supplier
OR
Have 5 years leading a field marketing local marketing or demand gen team
Understand SaaS and its general GTM model
Have proven experience in significantly generating revenue for the business
Comfortable working with hubspot GA4 Clarity Webflow performance marketing channel analysis
Have experience creating a demand gen strategy allocating budgets running experiments
Working closely with sales is important to you translating their challenges into a marketing context
Consider yourself proactive good at remembering to loop back on tasks and spotting problems.
Have a massive bias for action.
Youre good at context switching preferring to work on lots of different things at once.
You happily change your mind with new information.
You give a damn about early childhood and want to give a better start to life to millions of children.
While wed love someone who has experience in the arena doing this type of work we appreciate that everyone brings something unique. If you dont tick every box above never mind apply anyway. Wed still love to read your application.
And who are Famly
Youre probably wondering at this stage and Famly are... Well it all began when our cofounder Henriks daughter was ready to start at kindergarten. He couldnt believe the amount of work being done on paper and how distant he felt from his first child during the day. The paper parent books they exchanged once a month just werent cutting it. Together with his friend our cofounder and CEO Anders they set about solving that.
These days the 180 of us building Famly talk about trying to do one thing. Giving children the best possible start to life. Or rather making it easier for the 8000 nurseries who use Famly every day to that on our behalf.
We do it with the worlds first Early Childhood Platform software that brings over a million parents closer to their childs day while theyre away from them. We also make financial pedagogical and planning tools for more than 100 000 early years professionals in the UK US Germany and 15 other countries saving them hours and reducing their admin stress.
Ultimately that gives them more time and headspace for the little ones that really matter.
The interview process looks like:
Interview with a People Partner
Logical test
Interview with our CMO
Case assignment
Presentation of the case and interview with the hiring committee consisting of
CMO
Head of US Marketing
UK General Manager
CEO
Youll love working here because:
Competitive pension private health insurance and paid maternity/paternity leave.
A clear career framework and coaching to make sure youre growing a $1000 personal development budget and a Well buy you any book you want policy.
Were all about hiring clever people who are good humans too. It means Famly is full of top thinkers and generous teammates waiting to help you shine.
One of our key beliefs to make your colleagues shine is all about breaking down silos celebrating one another and staying connected across departments offices and oceans.
We like to give a lot of ownership both in terms of responsibility and freedom to try new challenging tasks.
Topnotch work equipment (including noise cancelling headphones for those focus periods!).
A great team building a great culture together in person 4 days a week.
Were looking to fill the position as soon as possible so get your application in today by sending us:
Your CV and cover letter covering what speaks to you about the role and what you can bring in any form you like
Looking forward to hearing from you!
Famly is committed to creating a more diverse equal and inclusive workforce building teams that represent a variety of backgrounds perspectives and experiences. It is a fundamental policy at Famly not to discriminate on any basis or characteristics and celebrate diversity. Everyone is welcome and encouraged to apply.
All done!
Your application has been successfully submitted!
Required Experience:
Director
Employment Type
Full-Time
