Head of Trust and Safety Product Marketing
Head of Trust and Safety Product Marketing
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
At Roblox we strive to connect a billion people with optimism and civility and the Safety organizations mission is to become the leader in civil immersive online communities. Safety and civility have been our core values from the very beginning and drive everything we do.
This pivotal role will lead the comprehensive product marketing function for all Trust Safety and Positive Play initiatives. You will be instrumental in shaping the narrative around Robloxs commitment to safety working closely with our Creator PMM organization and Developer Relations(DevRel) team to establish and scale innovative programs that celebrate and amplify how our creators contribute to platform safety.
You will architect and oversee the end-to-end go-to-market strategy (including positioning messaging architecture content strategy channel planning and performance measurement) for all Safety product and policy launches. This leadership extends to establishing the framework for gathering and integrating deep audience insights (parents creators advertisers) to strategically influence the product roadmap. This role demands exceptional cross-functional leadership fostering deep collaboration with Engineering Product Policy Civility Marketing Partnerships DevRel Research and Communications. Your proven expertise in marketing strategy development executive-level execution cross-functional team leadership senior stakeholder influence and a track record of successful consumer/creator product launches at scale is essential.
Role is based in our San Mateo CA Headquarters on a hybrid model in-person three days a week #LI-Hybrid
You Will:
- Define and lead the strategic direction for all Trust & Safety product marketing initiatives setting the vision for go-to-market excellence messaging frameworks and content strategies for our Safety products policies and features
- Establish and nurture strategic partnerships across Product Management Engineering Public Policy Legal and Civility teams serving as the central hub for insight synthesis and ensuring organizational alignment on our overarching safety strategy and communications.
- Orchestrate a unified safety marketing strategy in close collaboration with the Integrated Marketing Lead seamlessly integrating product launches policy innovations partnership programs and broader brand narratives.
- Champion parent advocacy by partnering strategically with the Head of Parental Advocacy and the Policy team ensuring that a deep empathetic understanding of parental needs and concerns is embedded into all product briefs and solution designs.
- Elevate the impact of our User Experience Research (UXR) teams insights developing robust measurement frameworks and KPIs to demonstrably showcase the efficacy and impact of our Trust & Safety efforts across the platform.
- Strategically integrate and amplify the work of our Civility teams including operationalizing the insights from initiatives like the Teen Council into our product development and marketing workflows and ensuring the compelling narrative of our progress is broadly communicated through scalable marketing assets.
- Spearhead executive-level communication of product details launches and strategic shifts ensuring all internal stakeholders including the executive leadership team are fully informed and external partners experience seamless transitions.
- Proactively influence the Trust & Safety product roadmap by leading the synthesis and strategic packaging of audience insights and partner perspectives ensuring these are introduced at critical junctures of product development to drive impactful outcomes.
- Establish systematic processes for collecting analyzing and disseminating audience feedback to continuously fuel the improvement of existing products messaging and overall user experience.
You Have:
- 14 years Product Marketing experience with a leading global technology platform with experience in Trust and Safety Privacy Integrity or Policy
- High caliber PMM skills including messaging positioning and outbound marketing/content strategy.
- Experience leading omnichannel product marketing strategies.
- Experience driving deep internal partnerships agreement and working with team members at all levels.
- Collaborative perpetually curious with an extremely high-level of audience focus.
- Identify gaps and opportunities and influence relevant teams and executive leadership to reach resolution.
- Stellar verbal and written communication skills. Experience presenting at all levels of the organization including executive leadership.
- Passionate about safety and building platforms to protect and grow communities
Required Experience:
Director
Employment Type
Full Time
