Marketing Analytics Lead
Marketing Analytics Lead
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Salary Not Disclosed
1 Vacancy
Job Description
A bit about Cantina:
Cantina founded by Sean Parker is a new social platform with the most advanced AI character creator. Build share and interact with AI bots and your friends directly in the Cantina or across the internet.
Cantina bots are lifelike social creatures capable of interacting wherever humans go on the internet. Recreate yourself using powerful AI imagine someone new or choose from thousands of existing characters. Bots are a new media type that offer a way for creators to share infinitely scalable and personalized content experiences combined with seamless group chat across voice video and text.
If youre excited about the potential AI has to shape human creativity and social interactions join us in building the future!
About the role:
Were looking for a Marketing Analytics Lead to build and oversee our full marketing analytics infrastructure. In this role youll connect the dots between user intent downloads highvalue actions and marketing investments across paid and organic channels to drive growth for our product.
A bit about the work:
Build Our Analytics Foundation: Develop and operationalize marketing analytics infrastructure working closely with our tech team. Youll get your hands dirty building systems from the ground up.
Connect Critical Data Points: Integrate data across multiple sources including AppFlyer media platforms and engagement metrics to create a unified view of our marketing performance.
Measure What Matters: Track key metrics along the funnel from clicks to installs to bot creation and sharing with a focus on cost efficiency and ROI.
Create and Refine Dashboards: Develop intuitive dashboards that provide actionable insights to leadership and marketing teams.
Optimize Marketing Spend: Analyze channel performance to determine which tactics are driving results
Support Influencer Campaigns: Create and manage tracking systems for influencer content to measure impact and engagement.
Drive Decision Making: Translate complex data into clear recommendations for marketing strategy and investment.
A bit about you:
5 years of experience in marketing analytics
Must have experience using business analytics tools such as Looker
Someone who thrives in a fastpaced startup environment preferably with a consumer facing product
Exceptionally detailoriented with strong analytical capabilities
A collaborative team player who can build trust across departments
Employment Type
Full-Time
