Social Media Strategist
Social Media Strategist
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Salary Not Disclosed
1 Vacancy
Job Description
In this dynamic dualrole position youll serve as both a daytoday coordinator and a highlevel strategistcrafting content that captivates inspires and grows our audience across platforms. Youll collaborate closely with our Director of Marketing to bring fresh ideas to life stay ahead of social trends and drive meaningful engagement that creates realworld impact.
The ideal candidate thrives at the intersection of creativity and data and can confidently juggle multiple brand voices while maintaining consistency and impact. If youre energized by shaping brand identities creating scrollstopping content and leading the charge in a fastpaced inperson and collaborative environment we want to hear from you.
Key Responsibilities:
Content Creation & Execution
- Develop and maintain a monthly content calendar for each brand
- Create original content (graphics shortform video Reels Stories static posts)
- Schedule and publish posts across Instagram Facebook TikTok LinkedIn and other platforms
- Monitor community engagement respond to comments and messages and escalate concerns as needed
- Capture content in the field at events job sites or business locations
- Plan and execute strategic marketing campaigns tailored to each platform and audience
- Manage and optimize paid social advertising including boosted posts retargeting and lead generation
- Research trends hashtags and competitors to inform creative direction
- Coordinate content rollouts for promotions events and key milestones
- Track post performance using native analytics and scheduling tools
- Analyze KPIs (reach engagement conversions) to assess effectiveness
- Prepare monthly reports highlighting wins challenges and recommendations
- Use insights to refine content and improve results
- Partner with internal stakeholders designers and marketing leadership to maintain brand consistency
- Align messaging with the broader goals of each business unit
- Support integrated campaigns by repurposing social content for email web and print
- Attend occasional events or openings to capture realtime behindthescenes content
- 24 years of experience in social media marketing content creation or digital strategy
- Strong portfolio of onbrand content across various platforms
- Proficiency with tools like Canva CapCut Meta Business Suite Later Hootsuite or Buffer
- Handson experience with Meta Ads Manager or similar platforms
- Excellent writing editing and storytelling skills
- Ability to work independently and manage multiple brand voices simultaneously
- Willingness to travel locally to business locations and attend occasional evening/weekend events
- Experience managing social media for multilocation or multiindustry brands
- Light graphic design or video editing portfolio
- Familiarity with Google Analytics SEO principles and email marketing tools is a plus
#ZR
Required Experience:
Manager
Employment Type
Full-Time
