Customer Marketing Specialist
Customer Marketing Specialist
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Job Description
Freshworks is seeking a passionate and detailoriented Customer References Lead to drive our reference and customer evidence strategy across North America. This role is essential to building trust and credibility with prospective customers by showcasing the success and satisfaction of our existing customer base. You will collaborate crossfunctionally to identify referenceable accounts create compelling customer stories and scale our reference activities across sales marketing and executive engagements.
Key Responsibilities:
- Scale the North America reference program to identify nurture and manage customers who can speak to their success with Freshworks in both 1:1 and 1:many formats (sales references events analyst briefings etc.).
- Partner with Sales Customer Success and Marketing to surface and qualify referenceable customers across all segments and products.
- Serve as the goto lead for all referencerelated needs across the regionincluding customer nominations approvals usage tracking and reporting.
- Collaborate with Marketing to embed customer references in regional campaigns sales collateral web content and executive communications.
- Measure and report on the impact of reference activities (e.g. influence on deal acceleration story production speaker engagement).
- Provide regional support for customer evidence activities related to earnings calls PR AR and executive programs.
- Support operational aspects of reference fulfillment including SPIFF tracking internal dashboards and program health checks.
Qualifications :
- Bachelors degree in Marketing Communications Business or a related field (preferred).
- 35 years of experience in customer marketing advocacy customer success or a related customerfacing role.
- Proven ability to build strong relationships with customers and internal stakeholders.
- Exceptional written and verbal communication skills especially in crafting narratives that resonate with both internal and external audiences.
- Strong organizational and project management skills; ability to juggle multiple priorities and deadlines.
- Familiarity with CRM systems (e.g. Salesforce) advocacy tools (e.g. UserEvidence) and marketing automation platforms.
- Experience working within B2B SaaS and a strong understanding of the customer lifecycle and reference best practices.
- A proactive collaborative and customerfirst mindset.
Additional Information :
The annual base salary range for this position is $90200 $110500 USD.
Compensation is based on a variety of factors including but not limited to location experience jobrelated skills and level. Bonus/equity may be available.
Freshworks offers multiple options for dental medical vision disability and life insurances. Equity ESPP flexible PTO flexible spending commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.
At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
