Cluster Digital Marketing Manager
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Salary Not Disclosed
1 Vacancy
Job Description
We are looking for a strategic and ambitious senior leader who can help shape the future of digital marketing across our iconic hotels.
As Cluster Digital Marketing Manager you will;
- Build Digital yearly plan and budget for the hotels across Direct & Indirect channels
- Contributing to Hotels Strategy working closely with key stakeholders from Marketing Sales Revenue PR F&B
- Develop quarterly and yearly ecommerce and digital marketing plans covering all digital channels and levers (Direct and Indirect)
- Plan and execute all digital marketing activities including but not limited to SEO/SEA emailing social media display Metasearch and influencers
- Reporting and Analysis of Web Direct and Indirect performance
- Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
- Ensure hotels presence across key Social platforms relevant to the source markets and social content production
- Handle the CRM and email Marketing with the third party tool for Rooms F&B and other outlets in line with the strategy and corporate guidelines
- Monitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all distribution channels
- Manage Hotels online reputation
- Review and monitor hotels competitors set on a regular basis and maintain competitiveness in terms of content quality and offer appeal
- Identify trends and insights and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points
- Ensure Accor App visibility and usage uplift across the hotels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide leadership and perspective for adoption where appropriate
Qualifications :
- A minimum of 5 years of experience in ECommerce / Digital Marketing in Hospitality or Retail
- A degree in Hospitality Management or Marketing and Communications
- Excellent English both verbal and written
- Strong understanding of current digital marketing concepts strategy and best practice
- Excellent Presentation and customer relationship skills
- Energetic and passionate to work
- Innovative approach to work
Additional Information :
- Enjoy discounted Heartist rates across our global network of 5600 properties 10000 food and beverage venues and wellness centers.
- Grow and travel with your career globally across more than 110 countries 45 hotel brands from luxury and lifestyle to premium and economy.
- Continuous learning and investment into your capability including Accors Revenue Management Academy certification.
- Work with sectorleading IDeaS revenue management platform
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
