Senior Director, Marketing Strategy
Senior Director, Marketing Strategy
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$ 168023 - 250085
1 Vacancy
Job Description
Want to help everyday Americans invest and build wealth Financial inequality is increasing and too many people are getting left behind. At Stash we are passionate about democratizing wealth creation through education advice and products that help customers achieve greater financial freedom.
Stash is seeking a highly analytical and resultsoriented Senior Director of Marketing Strategy to lead the development and execution of our overarching marketing strategy. Reporting directly to the Chief Marketing Officer you will be a critical thought partner and consultant to our growth channel leaders playing a pivotal role in driving customer acquisition engagement and growth. You will be responsible for translating business objectives into impactful marketing strategies that resonate with our target audience solidify Stashs position as a leader in the fintech space and explore cuttingedge AIdriven marketing technologies to improve productivity and effectiveness.
What youll do:
- Develop Marketing Strategy: Work closely with CMO to build a comprehensive datadriven marketing strategy aligned with Stashs business goals encompassing brand building customer acquisition retention and engagement.
- Strategic Thought Partnership: Serve as a key thought partner and internal consultant to leaders across various growth channels (e.g. paid acquisition organic growth referral) collaborating on the development and optimization of their channelspecific strategies.
- Lead Strategic Planning: Oversee the development of annual and quarterly marketing plans setting clear objectives key performance indicators (KPIs) and budgets across all marketing channels.
- Optimize the Marketing Funnel: Design and optimize the endtoend customer journey identifying key opportunities for improvement in conversion rates and customer lifetime value across all acquisition and engagement efforts.
- Explore AIDriven Marketing Innovation: Proactively research evaluate and recommend new AIpowered marketing technologies and platforms to enhance campaign performance personalize customer experiences and drive efficiency.
- Foster CrossFunctional Collaboration: Work closely with Product Engineering Design Finance and Data Science teams to ensure alignment and integrated marketing efforts providing strategic guidance to channelspecific marketing initiatives.
- Measure and Report on Performance: Establish robust tracking and reporting mechanisms to monitor the performance of marketing initiatives and provide strategic insights to channel leaders and senior leadership.
What were looking for:
- 810 years of progressive marketing leadership experience with a strong focus on strategy development and execution preferably within the fintech or financial services industry.
- Proven track record of developing and implementing successful marketing strategies that have driven significant growth and achieved business objectives ideally with experience influencing channelspecific strategies.
- Deep understanding of digital marketing channels including SEO/SEM paid social and CRM with the ability to provide strategic guidance for their optimization.
- Strong analytical skills and the ability to translate data into actionable insights and strategic recommendations for both overall strategy and channellevel execution.
- Exceptional leadership communication and interpersonal skills with the ability to influence and collaborate effectively across all levels of the organization including providing strategic counsel to channel owners.
- Demonstrated interest and understanding of AIdriven marketing technologies and platforms.
Gold Stars:
- A background in management consulting or internal consulting roles within a marketing organization.
- Passion for the fintech industry and a genuine interest in Stashs mission.
- Experience in a highgrowth startup environment.
#LIREMOTE
Our Commitment to Diversity Equity and Inclusion
We proudly celebrate the unique qualities that make you you 365 days a year and not just because its the right thing to do or good for business. We embed the principles and practices of diversity equity and inclusion (DEI) into all that we do to prioritize people a Stash core value and to ensure Stashers of all backgrounds and experiences can be their authentic selves.
We are also proud to be the first and only venturebacked fintech to join the CEO Action for Diversity & Inclusion and as an Equal Opportunity Employer Stash is committed to building an inclusive environment for people of all backgrounds.
If you require any reasonable accommodations to make your application process more accessible please reach out to
Helping You Invest in Yourself
- Comprehensive total rewards package comprising compensation (salary and equity) and health care benefits
- Complimentary subscription to Stash account
- Remotefirst work policy Live and work where you feel the most productive whether that is in your home in an office.
- Flexible PTO
- Annual learning and development reimbursement benefit
- Workfromhome equipment stipends; home internet subsidy
- Paid Parental Leave (offerings for birth giving and nonbirth giving parents) Primary & Secondary
- Enhanced health and wellness benefits through One Medical Gympass and Maven Health
External Recognition for Stash
- Benzingas 2023 Best Brokerage for Beginners and Best RoboAdvisor Awards
- QorusAccentures 2023 Banking Innovation Awards
- USA Today and Statistas 2023 Top 500 Best Financial Advisory Firms
- Comparablys Best Company Awards: Best Places to Work Best Company Outlook and Best Engineering Team for Diversity Women Culture and more! (2023)
- Fintech Breakthrough Award: Best Personal Finance App (2023)
- BuiltIns Best Places to Work ()
- Forbes Fintech 50 ()
- Best Digital Bank Finovate Awards (2020)
- Tearsheet Challenge Awards Best Banking Card Product StockBack Card 2020
- LendIt Fintech Innovator of the Year ()
Salary Range: $168023 $250085
The base salary range represents the reasonably anticipated low and high end of the salary range for this position. Actual salaries will vary and will be based on various factors such as the candidates qualifications skills experience and competencies as well as internal equity and alignment with market data for companies of our size and industry.
**No recruiters please**
Required Experience:
Exec
Employment Type
Full Time
