Sr. Marketing Manager

The Canadian Marketing team is looking for a Senior Manager to join our team.  This role will report to the Senior Director Marketing and will be responsible for supporting marketing and brand initiatives to drive business growth. Working within a highly matrixed and crossfunctional team the incumbent will develop holistic marketing plans from initial strategy through to execution and measurement. Leveraging their thorough knowledge of multichannel marketing incredible interpersonal and project management skills they will lead creative and media agencies to deliver impactful campaigns. This position will collaborate with internal Visa teams such as Product Sales Research Legal and Marketing teams from other regions. The ideal candidate will be analytically savvy have impeccable attentiontodetail and will be comfortable managing and accurately tracking budgets.  We are looking for a determined selfstarter who is a creative problem solver deals with complex challenges and ambiguity effectively and will contribute to the strong and inclusive team culture we have created.

Primary Responsibilities

• Serve as primary point of contact and marketing expert for dedicated product lines within Visa Canada
• Nurture and grow crossfunctional relationships establishing yourself as a trusted partner
• Contribute to the development and management of annual marketing plan
• Collaborate across client agency and Visa stakeholders to ideate and launch innovative highimpact marketing campaigns
• Lead the measurement analysis and reporting of marketing program performance and its impact on business results
• Participate influence and contribute to global marketing efforts
• Present to leadership and cross functional partners
• Daytoday management of creative and media agency partners
• Budget management

Key Partners

• Canada US and Global Marketing
• Creative and Media agencies
• Issuing Clients
• Global & Regional Sponsorship teams
• Corporate communications
• Legal
• Finance and Procurement and Compliance

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications :

Basic Qualifications

• 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters MBA JD MD) or 2 years of work experience with a PhD

Preferred Qualifications

• 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters MBA JD MD) or 3 or more years of experience with a PhD
• Successful in operating in a fastpaced highly matrixed organizations.
• Strong executive presence; excellent written and verbal communication skills Proficient on all Microsoft products including Excel Word Outlook and PowerPoint
• Experience in Payments Financial Services Consumer Packaged Goods or Technology industries
• Accomplished in B2B and B2C marketing strategy
• Ability to work in a highlymatrixed organization to implement and execute resultdriven campaigns preferably with a global scope of influence
• Fluent in Creative Development Traditional Mass Media and Digital/Social channels including direct experience developing influencer campaigns
• Strong analytical and problemsolving skills with demonstrated intellectual and analytical rigor applied to a wide variety of marketing problems
• Prior understanding of payment landscape in Canada and relevant Visa product offerings from major Visa Clients (Issuers FinTechs Merchant and Acquirers)
• Strong interpersonal and leadership skills with the ability to influence and build credibility with cross functional stakeholders
• Exceptional communication and presentation skills
• Bilingual (French) a bonus but not required

Additional Information :

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa welcomes and encourages applications from persons with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Remote Work :

No

Employment Type :

Fulltime