Digital Marketing Specialist

Responsibilities

• Develop and implement comprehensive digital marketing campaigns including SEO PPC email marketing and social media to promote machine and service sales.
• Analyze campaign performance using tools like Google Analytics social media insights and CRM platforms to optimize strategies and report on KPIs.
• Oversee content creation for digital channels ensuring alignment with corporate brand guidelines and divisional objectives.
• Manage and optimize the companys online presence including website updates social media profiles and thirdparty platforms.
• Coordinate with the Marketing Communications team and external agencies to ensure cohesive messaging across digital print and eventbased initiatives.
• Lead the planning and execution of targeted email marketing campaigns including audience segmentation and A/B testing.
• Collaborate with divisional leaders to identify market opportunities and tailor digital strategies to support product differentiation and sales goals.
• Stay current on digital marketing trends tools and technologies to recommend innovative strategies and tactics.
• Supervise and mentor junior marketing team members including Marketing Coordinators to ensure seamless campaign execution.
• Ensure all digital content adheres to corporate style guidelines with a focus on accuracy consistency and brand voice.

Qualifications

• Bachelors degree in Marketing Communications or a related field
• 35 years of experience in digital marketing with a proven track record of managing successful campaigns
• Strong understanding of SEO PPC email marketing social media platforms and analytics tools (e.g. Google Analytics HubSpot or similar)
• Proficiency in content management systems (CMS) and marketing automation platforms
• Excellent written and verbal communication skills with experience in content creation and editing
• Ability to analyze data and translate insights into actionable strategies
• Strong project management skills with the ability to prioritize tasks and meet deadlines
• Experience collaborating with crossfunctional teams and external vendors
• Detailoriented with a proactive approach to identifying and resolving inconsistencies
• Ability to work independently and lead projects while maintaining a collaborative team spirit

Minimum Physical Requirements:

• Standing walking using hands talking hearing

• Working Conditions are indoors and noise level is quiet

This job description is intended to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities duties and skills required for the position. Ziegler Inc. will reasonably accommodate the known disabilities of qualified disabled individuals.

SEE YOURSELF AT ZIEGLER

Founded in 1914 Ziegler is a thirdgeneration familyowned CAT dealer with over 2400 employees across 30 locations in Minnesota Iowa and northern Missouri. Since day one Ziegler has had the same philosophy if the customer is successful then Ziegler will be successful. That is why Ziegler is committed to providing employees with the best possible work environment and the right tools for career development. This means great benefits work/life balance and ongoing professional development and training. Fulfill your calling by starting a career with Ziegler today!

The pay range for this position is

Starting wage is dependent on skills experience education and location. Pay range may vary by 10% depending upon the applicants location. Along with competitive pay full time positions are benefits eligible which includes:

• Health Dental Vision and Life Insurance

• 15 days of PTO your first year accrual starts day 1

• 9 paid holidays

• 401(k) plan with company contribution and match

• HSA (Health Savings Account) Ziegler contributes up to $1000 taxfree each year

• ShortTerm and LongTerm Disability Insurance FSA & EAP

• Paid Parental Leave & Funeral Leave

• Fitness membership discount

• Education Assistance

At Ziegler Inc. were committed to equal opportunity. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or status as a protected veteran.