Head of Performance Marketing
Head of Performance Marketing
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$ 139000 - 195000
1 Vacancy
Job Description
Obsidian Security was founded in 2017 to solve the unaddressed blindspot of SaaS Security. SaaS applications provide the tools employees need to succeed and hold the business most critical information. If those tools become unavailable or that data is jeopardized there is a detrimental impact on the organization.
Obsidian proudly offers the industrys most comprehensive and powerful SaaS defense solution. We are committed to solving the challenge of SaaS Security for our customers as efficiently and effectively as possible.
Were a passionate team optimizing for impact by solving some of the biggest challenges in cybersecurity today. We listen closely to our customers iterate quickly and (over) deliver to delight them. Working at Obsidian means contributing to an industryleading cybersecurity product in an environment where customer satisfaction privacy and data ethics are paramount.
Obsidian Security is looking for a Head of Performance Marketing to own the strategy and execution of our paid digital marketing efforts. Youll bring your expertise in scaling proven channels and your experimental mindset to explore and validate new growth dive deep into campaign optimization data analysis and budget forecastingthen translate those insights into testing plans strategic recommendations and creative briefs. The ideal candidate is highly creative analytical collaborative and thrives in a fastpaced environment with a high degree of ownership.
Responsibilities:
- Define clear monthly and weekly performance marketing targets (leads demos) based on companys sales goals and develop actionable performance marketing plans to achieve them.
- Take full ownership of a milliondollar marketing budget strategically allocating resources to capture inmarket demand from the ground up.
- Handson creating optimizing and managing performance marketing campaigns across various channels (paid search social affiliate etc.).
- Oversee the CRO function continuously optimizing the user conversion funnel to improve conversion rate.
- Leverage market research and competitive intelligence to drive performance insights and refine campaigns with a strong focus on datadriven decisionmaking.
- Build and lead highperforming marketing teams after initial kickoff.
- Manage budget allocation track and report on performance metrics
Requirements:
- At least 5 years of handson experience in performance marketing with a preference for candidates with a background in SaaS.
- Experience in owning and delivering real business outcomes such as lead generation demo bookings and revenue growth.
- Ability to work with numbers reports and data to make informed decisions. A fast mover with exceptional attention to detail.
- Comfortable navigating industry trends and shifts staying agile and responsive to changes in the search landscape. AI use is a plus.
- A proactive problemsolver with the ability to bounce back from setbacks and learn from failures.
- Familiarity with Salesforce is a plus particularly for tracking and reporting on marketing performance.
Pay Transparancy
Please note that the base pay range is a guideline and for candidates who receive an offer the base pay will vary based on factors such as work location as well as the knowledge skills and experience of the candidate. In addition to a competitive base salary this position is eligible for equity awards and may be eligible for incentive compensation based on factors such as experience skills and location.
At Obsidian we are proud to be an equalopportunity employer. We value diversity and hire for talent passion and compassion. In compliance with federal law all persons hired will be required to submit satisfactory proof of identity and legal authorization. If you have a need that requires accommodation please contact
Information collected and processed as part of any job applications you choose to submit is subject to Obsidians Applicant Privacy Policy.
Base Salary Range
$139000 $195000 USD
Employee Benefits:
Our competitive benefits packages are designed to support our employees wellbeing both at work and at home. Our US based employees enjoy:
- Competitive compensation with equity and 401k
- Comprehensive healthcare with dental and vision coverage
- Flexible paid time off and paid holiday time off
- 12 weeks of new parent or family leave
- Personal and professional development resources
For more details on our US benefits or for information on our international benefits please see here.
Required Experience:
Director
Employment Type
Full Time
