Sr. Manager, Product Marketing - B2B
Sr. Manager, Product Marketing - B2B
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
$ 123600 - 199275
1 Vacancy
Job Description
This role is within CGs Marketing function. A successful incumbent is expected to be an experienced marketer with a proven track record of developing impactful marketing programs and campaigns that drive high adoption of our products/services with our channels and end users. The Sr. Manager Product Marketing will lead the gotomarket (GTM) strategy storytelling and content development for our softwarebased community solutions. This individual will bring expertise in market research analytics and customer insights to shape messaging and campaigns. The ideal candidate excels at building narratives and developing multichannel content that drives both brand awareness and lead generation. Collaborating closely with product management sales and creative teams this leader will ensure alignment between customer needs product value and market trends. Education requirements include: BS/BA degree in Marketing Communications or related field; Experience requirements include: 10 years of experience in marketing or channel in a business that sells through dealers and distributors. Experience leading execution with internal creative teams and/or outside agencies required.
Job Responsibilities:
Own the endtoend GTM strategy for software products and access solutions within the community segment.
Develop value propositions and messaging frameworks that resonate with B2B customers across industries such as multifamily education and gated communities.
Collaborate with crossfunctional teams (product sales and customer success) to translate technical features into meaningful business outcomes for target audiences.
Build engaging brand narratives that position our brand as a thought leader in software and access solutions.
Leverage storytelling across digital channels to enhance brand perception and customer engagement.
Craft productcentric content for a variety of channels including blogs case studies social media videos and whitepapers.
Partner with market research to conduct competitive analysis and market research to identify trends opportunities and emerging customer needs.
Utilize data and analytics to evaluate the effectiveness of marketing strategies and content campaigns.
Monitor industry trends customer behavior and market dynamics to adjust positioning and drive innovation.
Partner with demand generation to develop campaigns that drive brand awareness lead generation and sales pipeline growth.
Design and implement targeted multichannel campaigns to capture new leads and nurture existing prospects.
Optimize lead generation strategies through performance analytics and A/B testing ensuring campaigns meet business goals and KPIs.
Collaborate with internal creative design and brand teams to ensure content consistency across channels.
Act as a strategic partner to product management ensuring a seamless connection between product roadmap marketing and customer experience.
Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams.
Protect Chamberlain Groups reputation by keeping information confidential.
Maintain professional and technical knowledge by attending educational workshops reading professional publications establishing personal networks and participating in professional societies.
Contribute to the team effort by accomplishing related results and participating on projects as needed.
Motivate and lead a high performance team by attracting developing engaging and retaining team members
Drive the performance management and compensation processes by communicating job expectations monitoring and evaluating performance providing feedback and facilitating employee development per the companys policies
Maintain transparent communication by appropriately communicating organization information to team through department meetings oneonone meetings appropriate email IM and regular interpersonal communications
Lead and motivate individuals and teams to create a workplace culture that is consistent with the CG mission vision and values.
Job Requirements:
Bachelors degree in Marketing Business or related field; MBA or Masters Preferred
10 years of experience in product marketing Gotomarket or demand generation (B2B or SaaS experience preferred)
Analytics Performance marketing experience driving marketing strategy with a datadriven mindset
Innovation Proven experience in product and service marketing launching new products into new and existing channels and markets
Agency Experience managing vendor and agencies and/or internal creative teams
Technology hardware SaaS experience
Demonstrated bias to action taking initiative to solve business problems proactively and create new best practices where the business demands
Demonstrated ability for fast paced datadriven decision making with knowledge of basic statistical testing and analysis
Ability to travel up to 25% of the time mainly in North America
#LI Hybrid Oak Brook IL
#LIMD1
The payrange for this position is $123600.00 $199275.00; base payoffered may vary depending on a number of factors including but not limited to the position offered location education training and/or addition to base pay also offered is a comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements).This position is eligible for participation in a shortterm incentive plan subject to the terms of the applicable plans and policies.
Chamberlain Group wants all of its employees to succeed and encourages people of all backgrounds to apply. Were proud to be an Equal Opportunity Employer and youll be considered for this role regardless of race color religion sex national origin age sexual orientation ancestry; marital disabled or veteran status. Were committed to fostering an environment where people of all lived experiences feel welcome.
Persons with disabilities who anticipate needing accommodations for any part of the application process may contact in confidence .
NOTE: Staffing agencies headhunters recruiters and/or placement agencies please do not contact our hiring managers directly.
Required Experience:
Manager
Employment Type
Full-Time
