Associate Athletic Director, Sales & Fanbase Growth
Associate Athletic Director, Sales & Fanbase Growth
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1 Vacancy
Job Description
External Applicants:
Please ensure all required documents are ready to upload before beginning your application including your resume cover letter and any additional materials specified in the job description.
Cover Letter and Supporting Documents:
Navigate to the My Experience application page.
Locate the Resume/CV document upload section at the bottom of the page.
Use the Select Files button to upload your cover letter resume and any other required supporting documents. You can select multiple files.
Important Note: The My Experience page is the only opportunity to attach your cover letter resume and supporting documents. You will not be able to modify your application or add attachments after submission.
Current Employees:
Apply from your existing Workday account in the Jobs Hub. Do not apply from this website.
A cover letter is required for all positions; optional for facilities campus services and hospitality roles unless otherwise specified.
Job Description Summary
The Associate Athletic Director for Sales & Fanbase Growth drives ticket revenue for Wake Forest Athletics primarily for football and mens basketball through strategic marketing and sales planning. Responsibilities include pricing renewals new business development premium seating management group sales growth ticketholder communications budget oversight staff supervision data analytics and collaboration with stakeholders and fan engagement partners.Job Description
Essential Functions:
- Develop and implement comprehensive season ticket and single game ticket marketing and sales plans for all ticketed sports with an emphasis on football and mens basketball including pricing strategies renewals and new business development including alumni parents faculty and staff local businesses and Triadregion general public.
- Manage all premium season and single game sales inventory including suites and clubs and innovate inventory opportunities and revenue growth strategies.
- Develop and implement a framework for the successful growth pattern of new large group ticket sales initiatives.
- Manage the advertising budget and planning including paid trade and owned media assets and in partnership with athletics communications and creative and university marketing and communications develop all ticket sales creative collateral assets.
- Supervision of outbound ticket sales staff ticket services staff (including revenue tracking and reporting) fan data and analytics strategies (including fan survey collection and reporting) and integrated digital marketing.
- Lead development of ticketholder communications strategies including sales timelines and distribution of important event information.
- Ensure strong financial controls and procedures for all ticket operations sales payment collections and revenue deposits and reporting.
- Partner with athletics development campus foundation and other key stakeholders for alumni and donor communications including annual seat rights program priority ticket and parking access special events (i.e. Homecoming Family Weekend postseason etc.).
- Liaison to fan engagement partners i.e. RevelXP Paciolan Tickets 4 Less etc.
- Perform other duties as assigned
Other Functions:
Required Education Knowledge Skills Abilities:
- Bachelors Degree
- 5 years of fulltime experience in ticket sales in college athletics or professional sports
Preferred Education Knowledge Skills Abilities:
- Power 4 experience
Accountabilities:
- Assistant Athletic Director for Ticket Sales & Fan Development
- Assistant Athletic Director for Analytics & Development
- Assistant Athletic Director for Digital & Integrated Marketing
- Assistant Athletic Director for Ticket Operations
Note:
This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other jobrelated instructions and perform jobrelated duties as may be reasonably assigned by the employees supervisor.
Additional Job Description
Time Type Requirement
Full timeNote to Applicant:
This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other jobrelated instructions and perform jobrelated duties as may be reasonably assigned by his/her supervisor.
In order to provide a safe and productive learning and living community Wake Forest University conducts background investigations and drug screens for all final staff candidates being considered for employment.
Equal Opportunity Statement
The University is an equal opportunity employer and welcomes all qualified candidates to apply without regard to race color religion national origin sex age sexual orientation gender identity and expression genetic information disability and military or veteran status.
Accommodations for Applicants
If you are an individual with a disability and need an accommodation to participate in the application or interview process please contact or (336).
Required Experience:
Director
Employment Type
Full-Time
