Broadband Integrated Marketing Manager - MarTech Integration and Transition Support

At TMobile we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package this is Total Rewards. Employees enjoy multiple wealthbuilding opportunities through our annual stock grant employee stock purchase plan 401(k) and access to free yearround money coaches. Thats how were UNSTOPPABLE for our employees!

As an Integrated Marketing Manager you will be responsible creating Marketing strategies for TMobiles Broadband products and segments across the consumer experience. This role leads the integration and transition of marketing data systems ensuring smooth workflows stakeholder alignment and clear documentation. It drives the connection between marketing platforms and media activation guaranteeing timely accurate data for campaigns. Collaborating across data engineering platform and media teams it automates audience segments pricing logic and feedback loops for realtime execution. The position also provides support for audience strategy enabling compliant segmentation and activation. It handles data delivery across multiple crossfunctional teams refines dynamic pricing capabilities and streamlines omnichannel flows for speed and efficiency. Lastly it champions governance best practices maintaining clear documentation and implementing data hygiene and standards across all systems.

This is a hybrid position required to be inoffice at least 3 days a week.

MarTech Integration & Transition Support

• Support the transition of marketing data processes and workflows from Salesforce to Adobe including documentation process refinement and stakeholder coordination.

• Lead integration of marketing systems with media activation platforms including but not limited to DSPs paid social (Meta LinkedIn TikTok) Google Ads and programmatic platforms ensuring accurate and timely data delivery for campaign activation.

• Collaborate with platform data engineering and media teams to ensure marketing data flowssuch as audience segments pricing logic and performance feedback loopsare automated accurate and aligned with campaign execution needs.

• Ensure seamless connection between firstparty data systems (CRM CDP etc.) and media platforms to enable audience targeting suppression and realtime personalization.

Audience Strategy & Campaign Support

• Provide subject matter expertise (SME) consultation to audience and campaign teams in support of CRM and contextual marketing initiatives.

• Enable segmentation strategies and audience activation using firstparty data ensuring compliance with privacy and platform guidelines.

• Partner closely with performance and analytics teams to measure campaign impact and optimize audience strategies.

Data Enablement & Delivery Coordination

• Oversee and manage datarelated deliverables across five crossfunctional delivery teams ensuring timelines dependencies and quality standards are met.

• Lead collaboration with internal stakeholders to define and refine requirements for dynamic timebased pricing enablement across omnichannel marketing platforms.

• Automate and streamline data flows to prioritized media platforms (e.g. social programmatic email SMS) to enhance operational efficiency and speedtomarket.

Governance & Best Practices

• Maintain clear documentation of processes data flows and decision logic to ensure crossteam transparency and ease of onboarding.

• Advocate for and enforce best practices in data hygiene naming conventions and governance across marketing systems.

Qualifications:

• Bachelors degree in marketing or related field required; Masters/Advanced degree preferred.

• 4 years in marketing technology integrated marketing or marketing operations roles.

• Proven experience leading crossfunctional teams or initiatives involving multiple delivery teams or workstreams.

• Strong working knowledge of Salesforce Adobe Experience Cloud and data automation pipelines.

• Familiarity with pricing systems dynamic content delivery and omnichannel campaign frameworks.

• Experience with media activation platforms (e.g. DSPs Meta Google email/SMS platforms) and CRMbased campaign strategies.

• Exceptional project management skills with an ability to translate complex requirements into actionable plans.

• Excellent communication and collaboration abilitiesespecially across marketing data and tech teams.

• Experience working on broadband telecom or subscriptionbased services preferred.

• Working knowledge of CDPs audience segmentation platforms or customer data frameworks preferred.

• Prior involvement in MarTech migration projects (Salesforce Adobe) preferred.

• At least 18 years of age

• Legally authorized to work in the United States

Base Pay Range: $88200 $159200

Corporate Bonus Target: 15%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidates actual pay will be based on various factors such as work location qualifications and experience so the actual starting pay will vary within this range.

At TMobile employees in regular nontemporary roles are eligible for an annual bonus or periodic sales incentive or bonus based on their role. Most Corporate employees are eligible for a yearend bonus based on company and/or individual performance and which is set at a percentage of the employees eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location TMobile our benefits exemplify the spirit of One Team Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and parttime employees have access to the same benefits when eligible. We cover all of the bases offering medical dental and vision insurance a flexible spending account 401(k) employee stock grants employee stock purchase plan paid time off and up to 12 paid holidays which total about 4 weeks for new fulltime employees and about 2.5 weeks for new parttime employees annually paid parental and family leave family building benefits backup care enhanced family support childcare subsidy tuition assistance college coaching short and longterm disability voluntary AD&D coverage voluntary accident coverage voluntary life insurance voluntary disability insurance and voluntary longterm care insurance. We dont stop there eligible employees can also receive mobile service & home internet discounts pet insurance and access to commuter and transit programs! To learn about TMobiles amazing benefits check out.

Never stop growing!
As part of the TMobile team you know the Uncarrier doesnt have a corporate ladderits more like a jungle gym of possibilities! We love helping our employees grow in their careers because its that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity youre living our values while investing in your career growthand we applaud it. Youre unstoppable!

TMobile USA Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age race ethnicity color religion creed sex sexual orientation gender identity or expression national origin religious affiliation marital status citizenship status veteran status the presence of any physical or mental disability or any other status or characteristic protected by federal state or local law. Discrimination retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Talent comes in all forms at the Uncarrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process please let us know by emailing or calling. Please note this contact channel is not a means to apply for or inquire about a position and we are unable to respond to nonaccommodation related requests.