Manager, Global Lifecycle Marketing

At Audible we believe stories have the power to transform lives. Its why we work with some of the worlds leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.

ABOUT THIS ROLE
As the Manager Global Lifecycle Marketing you will be responsible for implementing and optimizing a comprehensive approach for customer lifecycle measurement and management with the ultimate goal of driving longterm profitability. You will support customercentric projects that provide crucial guidance for growth marketing teams to optimize the customer journey.

ABOUT YOU
You have a passion for datadriven results a bias for action a spirit that anything is possible and an unapologetic focus on rallying multiple teams to do what is right for the customer. You thrive in a rapidly evolving and collaborative environment where people are driven enthusiastic and not afraid to take risks. Your mission (and ours) is unique and impactful: fill hearts minds and souls with premium audio content that entertains informs and enriches.

As a Manager Global Lifecycle Marketing you will...
Collaborate with analytics BI data science and finance teams to to optimize lifecycle measurement with the aim of increasing Lifetime Value and profitability
Integrate data from various sources (marketing automation platforms analytics tools) to create a comprehensive view of customer behavior
Drive the adoption and utilization of the lifecycle measurement framework serving as a center of excellence and providing guidance on its application across the customer journey from acquisition to engagement and retention
Support development of key performance indicators (KPIs) to measure the success of lifecycle marketing initiatives and identify areas for improvement
Drive efficiencies across marketing functions by streamlining processes and implementing best practices
Collaborate with product content and other teams to incorporate customer insights and support growth through datadriven content and segmentation strategies
Identify potential gaps in the customer lifecycle working with teams to recommend datadriven solutions
Collaborate with crossfunctional teams to ensure consistent experiences throughout the customer lifecycle
Support the planning and prioritization of initiatives with crossfunctional stakeholders like marketing operations growth marketers and product managers

ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners imaginations offering immersive cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.

Bachelors degree in Marketing Business Economics or a related field of study
3 years in marketing with experience in customer lifecycle management data analytics and crossfunctional collaboration
Experience in developing and implementing customercentric processes to improve satisfaction and drive value
Experience in datadriven decisionmaking and performance measurement
Business fluency in English

Effective communication and interpersonal skills with the ability to effectively present information to diverse stakeholders
Understanding of customer behavior segmentation and personalization strategies
Familiarity with defining and applying customer lifetime value measurement frameworks
Ability to flex between bigpicture decisions and granular tactical execution
Collaborative skills with ability to build consensus across teams
Experience working with teams across the organization to influence business results
Understanding of customer segmentation personalization and content strategies
Experience in digital content and/or media companies
Specialization in analytics

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