Sr. Manager, Ecommerce Analytics

Job Description

Are You Ready to Make It Happen at Mondelz International

Join our Mission to Lead the Future of Snacking. Make It With Pride.

We are seeking an experienced and forwardthinking Digital Commerce Analytics Senior Manager to join our dynamic US Insights & Analytics Business Analytics team at Mondelez a leading Consumer Packaged Goods (CPG) company.

In this role you will be instrumental in developing a bestinclass CPG ecommerce analytics practice leveraging both existing and new data streams to explain and drive business growth. You will provide a holistic perspective on business performance across key digital commerce channels integrating insights from customer experience (Cx) promotional calendars flywheel effects and retail media to uncover growth drivers. This role will also involve leading strategic initiatives that accelerate our digital commerce capabilities through advanced data tools optimization strategies and cuttingedge technologies ensuring we build and maintain an industryleading of ecommerce analytics ecosystem.

Key Responsibilities:

Develop Manage and Lead a BestinClass Ecommerce Business Performance Measurement Ecosystem:

• Build and continually enhance a comprehensive business performance measurement framework by leveraging a wide range of data streams to accurately explain digital commerce performance.
• Utilize new data sources and analytics tools to measure and track performance metrics providing actionable insights for improving online revenue and business outcomes.
• Integrate insights across Customer Experience (Cx) Promotional Calendars Flywheel Effects and Retail Media to explain and identify MDLZ growth drivers.
• Connect disparate data sources and create a 360degree view of the business performance ensuring the identification of key areas to optimize for sustainable growth.
• Lead the creation of a Ecommerce Performance Decomposition Tool to diagnose business performance by breaking down the underlying factors that contribute to growth or decline.
• Develop an omnichannel point of view to help interpret how different online channels and customer touchpoints drive digital commerce success.
• Utilize ratings and reviews to proactively identify product packaging or other consumerrelated issues that could impact sales or customer satisfaction.
• Integrate insights from ratings and reviews into broader business performance analysis driving continuous product and experience optimization.

Domain/SME expert

• Communicate regularly with senior management on drivers of business performance and execute double click on problem areas providing deep insights regarding drags to sales and share growth for Mondelez at key monthly business review meetings and forums.
• Operate as the domain expert and be the goto person for all ecommerce analytics.

Thought Leadership:

• Continually assess suppliers for cuttingedge approaches to performance measurement and analytics ensuring we stay ahead of industry trends.
• Conduct benchmarking of peer companies and bring an external perspective to diagnose business performance leveraging industry best practices to inform strategy.
• Introduce and evaluate new tools and techniques to accelerate the understanding of business drivers particularly focusing on AI/MLbased technologies.
• Keep abreast of emerging digital commerce technologies and integrate them into our analytics ecosystem to stay competitive.
• Lead the Digital Commerce (DigiCom) forecasting process and optimize digital commerce strategies across ecommerce and retail media channels.
• Collaborate closely with marketing product and sales teams to ensure alignment on digital commerce objectives and initiatives.
• Work alongside the MDS teams to build new digital commerce products that enhance customer experience and drive revenue growth.
• Lead the optimization of digital assets and experiences across pureplay retailers and multichannel platforms.

AI/MLBased Insights Tools:

• As data availability and sources grow identify key vendors to partner with and drive cuttingedge AI/MLbased insights tools for digital commerce.
• Lead the implementation of advanced AI/ML technologies to uncover deeper more accurate insights into customer behavior and business performance.

Provide Holistic Stories Across PurePlay/Ecommerce Customers:

• Leverage comprehensive datasets like Amazon Luminate Instacart and others to provide holistic performance stories across different pureplay and ecommerce customers.
• Translate data into actionable strategies providing a clear narrative to inform business decisionmaking and performance optimization.

What extra ingredients you will bring:

• Education:
  • Bachelors degree in business Marketing Data Science Economics or a related field. Advanced degree (MBA or Masters) preferred.

• Experience:
  • 7 years in Ecommerce analytics ecommerce strategy or related fields ideally within CPG or retail sectors.
  • Proven track record in Ecommerce performance measurement ecosystem development integrating multichannel data to explain business outcomes and growth drivers.
  • Experience with digital/ecommerce marketing strategies retail media and tools such as Amazon Walmart Media Group and other retail media platforms.
  • Strong experience in AI/ML tools data science applications and advanced predictive analytics in the context of digital commerce.
  • Experience in benchmarking supplier assessments and integrating external industry insights into business strategies.

• Technical Skills:
  • Expertise in data integration and developing advanced reporting systems for tracking ecommerce business performance.
  • Strong proficiency in data visualization and advanced analytics.
  • Knowledge of AI/MLbased tools and their application in improving digital commerce insights and decisionmaking.

• Leadership & Soft Skills:
  • Strong leadership abilities with experience in crossfunctional collaboration and driving strategic initiatives in Ecommerce.
  • Ability to communicate complex insights clearly to senior leadership and nontechnical stakeholders.
  • Strong project management skills with a proven ability to lead initiatives and optimize processes across diverse teams.
  • A strategic mindset with a deep understanding of consumer behavior digital commerce ecosystems and growth drivers.

The base salary range for this position is $137300 to $188825; the exact salary depends on several factors such as experience skills education and budget. In addition to base salary this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.

In addition Mondelez International offers the following benefits: health insurance wellness and family support programs life and disability insurance retirement savings plans paid leave programs education related programs paid holidays and vacation time. Some of these benefits have eligibility requirements. Many of these benefits are subsidized or fully paid for by the company.

Business Unit Summary

The United States is the largest market in the Mondelz International family with a significant employee and manufacturing footprint. Here we produce our wellloved household favorites to provide our consumers with the right snack at the right moment made the right way. We have corporate offices sales manufacturing and distribution locations throughout the U.S. to ensure our iconic brandsincluding Oreo and Chips Ahoy! cookies Ritz Wheat Thins and Triscuit crackers and Swedish Fish and Sour Patch Kids confectionery products are close at hand for our consumers across the country.

Mondelz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability protected Veteran status sexual orientation gender identity gender expression genetic information or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contactfor assistance.

For more information about your Federal rights please see; EEO is the Law Poster Supplement; Pay Transparency Nondiscrimination Provision; Know Your Rights: Workplace Discrimination is Illegal

Job Type