PPC Manager
PPC Manager
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
This is a remote position.
Job Summary
We re seeking a highly experienced and resultsdriven PPC Marketer to lead Meta (Facebook/Instagram) advertising campaigns for multiple DTC brands. This role is ideal for someone who thrives in fastpaced startup environments and knows how to turn data into dollars. You ll own every step of the Meta ads growth loop from strategy and ad concept creation to budget control and experiment tracking while closely aligning with performance KPIs like NCROAS and retention.
Core Tasks
Own the Meta growth loop Plan launch scale and prune campaigns to hit The Brand s NCROAS and retention KPIs across every active brand.
Ad Concept Creation / brand Research personas surface desires & pain points deliver 5 10 performance concepts per week per brand with clear hooks angles and asset briefs for the creative squad. (main task)
Hook mining & copywriting Continuously mine comments UGC surveys and competitor ads to fuel fresh headlines primary text and CTA variants; maintain an uptodate swipe file.
Budget & pacing control Keep spend aligned with companyset budgets tied to KPI goals; flag anomalies early and recommend adjustments.
Dashboard upkeep Maintain a single highlevel GoogleSheet view that consolidates Meta data across brands so performance shifts surface fast and action can follow.
Experiment roadmap Own a rolling 4week backlog of audience and creative tests; document hypotheses results and next steps.
AIfirst collaboration Leverage our internal LLM & GenAI toolset to tag winning assets autogenerate briefs and cut creative cycle time by 25 %.
Requirements
MustHave
5 years profitably managing Meta ad budgets $50 K/mo for DTC brands
Exceptional marketing mindset with a knack for spotting untapped growth levers
Demonstrated experience identifying audiences and targeting ads to them effectively
LLMpowered ideation advanced ChatGPT (or similar) prompting to 10× concept volume depth and originality
Proven copy & hook craft backed by a portfolio of ads that materially lifted CTR and lowered CAC plus the ability to explain why they worked
Fluent in Google Sheets; comfortable building and owning multibrand dashboards
Strong written and verbal English communication skills
Startup biasforaction ships tests fast iterates faster
Working EST time zone
NicetoHave:
Certifications in Meta Ads TikTok Ads and/or Google Ads
Familiarity with Gmail and Slack for internal comms
Must-Haves: 3+ years of experience in brand management, P&L management, marketing, or an analytical function, preferably at a start-up or other fast-paced environment. 3+ years of e-commerce experience, preferably working within the Amazon ecosystem. Ability to dig through data, draw conclusions and make recommendations. Excellent written and verbal communication skills, a high level of organization, and impeccable attention to detail. Ability to handle aggressive deadlines and prioritize work in a fast-paced, often ambiguous environment with fire drills coming up on a near-daily basis. A highly analytical self-starter who can manage multiple projects and figure out complex problems without a lot of oversight. Demonstrated ability to create engaging content, come up with creative ideas, and think outside the box. Positive attitude, reliable, transparent and enjoy working with different types of people. Strong proficiency in excel. Proven negotiating skills, influencing abilities, and relationship or account management experience Ability to communicate effectively at all levels of an organization
Education
Must-Haves: 3+ years of experience in brand management, P&L management, marketing, or an analytical function, preferably at a start-up or other fast-paced environment. 3+ years of e-commerce experience, preferably working within the Amazon ecosystem. Ability to dig through data, draw conclusions and make recommendations. Excellent written and verbal communication skills, a high level of organization, and impeccable attention to detail. Ability to handle aggressive deadlines and prioritize work
Employment Type
Full Time
