Senior Brand Manager
Senior Brand Manager
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Job Alert
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$ 130000 - 130000
1 Vacancy
Job Description
Sr. Brand Manager
Location: Beverly Hills CAEmployment Type: FullTimeCompany: Snail Games USA
Salary: $115000$130000
About Snail Games USA
Snail Games USA a subsidiary of Snail Inc. is a pioneering video game developer and publisher known for delivering innovative and immersive gaming experiences. With a diverse portfolio of titles spanning MMORPGs survival adventures and actionpacked games we are dedicated to captivating players worldwide and fostering vibrant gaming communities.
Job Overview
We are seeking a passionate and strategic Sr. Brand Manager to lead the development and execution of brand strategies for our key titles. Reporting to the Sr. Director of Marketing you will shape the brand identity drive player engagement and ensure our games resonate with global audiences. You will collaborate with crossfunctional teams including game development marketing community and publishing to deliver cohesive and impactful brand experiences.
Key Responsibilities
Brand Strategy Development: Create and implement comprehensive brand strategies for assigned game titles aligning with Snail Games vision and business objectives.
Market Positioning: Conduct market research and competitive analysis to position our games effectively within the gaming industry.
Campaign Management: Partner with marketing and creative teams to develop engaging campaigns including trailers social media content and promotional events.
Community Engagement: Collaborate with community managers to build strong player relationships using feedback to refine brand messaging and initiatives.
CrossFunctional Collaboration: Work with game designers product managers and publishing teams to ensure brand consistency across all touchpoints from ingame assets to global launches.
Performance Analysis: Track and analyze brand performance metrics providing actionable insights to optimize campaigns and boost player retention.
Event Representation: Represent the brand at industry events conventions and media opportunities to enhance Snail Games presence and connect with players.
Qualifications
Experience: 5 years of brand management or marketing experience in the video game industry or a related entertainment field (e.g. at companies like Riot Games Activision Blizzard or EA).
Industry Knowledge: Deep understanding of gaming culture trends and player behavior across PC console and mobile platforms.
Strategic Thinking: Proven ability to develop and execute brand strategies that drive engagement and revenue.
Communication Skills: Exceptional written and verbal communication skills with experience crafting compelling narratives for diverse audiences.
Collaboration: Strong interpersonal skills and a track record of working effectively with crossfunctional teams.
Analytical Mindset: Proficiency in analyzing market data player feedback and campaign performance to inform decisionmaking.
Passion for Gaming: A genuine passion for video games and a desire to create memorable experiences for players.
Preferred Qualifications
Experience managing brands for MMORPGs survival games or liveservice titles.
Familiarity with global markets and localization strategies particularly in Asia and North America.
Knowledge of digital marketing tools and platforms (e.g. Google Analytics social media advertising).
Why Join Snail Games USA
Impactful Work: Shape the future of beloved game franchises that connect players across the globe.
Creative Freedom: Thrive in a collaborative environment where your ideas fuel innovation.
Competitive Benefits: Enjoy comprehensive health benefits flexible work arrangements and opportunities for career growth.
Gaming Culture: Work alongside passionate gamers in a dynamic inclusive workplace.
How to Apply
To apply please submit your resume cover letter and any relevant portfolio materials to In your cover letter tell us about your favorite Snail Games title (or another game) and how youd elevate its brand.
Snail Games USA is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Required Experience:
Manager
Employment Type
Full-Time
