CRM Executive - EXTEND (23667)
CRM Executive - EXTEND (23667)
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Job Description
PACKAGE DESCRIPTION
Job Reference:23667
EXTEND Job Code: EX2324
Band: C
Contract Type: Permanent
Salary:London Weighting (5319) depending on relevant skills knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
Location: Office Base is London Television Centre. This is a hybrid role and the successful candidate will balance office working with home working
EXTEND
This role is advertised as part of our BBC Extend programme for disabled people. To apply you should identify as deaf disabled or neurodivergent and must meet either: the definition of disability in the Equality Act (2010) or the definition of disability in the Disability Discrimination Act (1995) if applying in Northern Ireland. Youre broadly defined as disabled under both acts if you have a physical or mental impairment that has a substantial and longterm negative or adverse effect on your ability to do normal daily activities. This definition includes both apparent and nonapparent conditions and impairments and medical conditions such as Cancer HIV or Multiple Sclerosis.
We are committed to making the process of applying for this role as accessible as possible. If you need to discuss adjustments or access requirements for the application process or have any questions about our BBC Extend programme please contact the BBC Extend team.
The BBC are fully committed to providing workplace adjustments to help eliminate barriers in the workface that disabled people face. To do this we have our own dedicated BBC Access and Disability Service that provides assessments and support throughout employment with us. If you are successful in applying for this role and require workplace adjustments we will work with you to get your adjustments in place. If youd like more information on BBC Extend please visit the BBC Extend webpage (Extend Code: EX2324)
ABOUT BBC STUDIOS
BBC Studios is a worldrenowned content studio and channels & streaming business powered by British creativity with a reach that touches audiences in every corner of the globe.
We work with outstanding creative talent who are responsible for platformdefining shows from Strictly Come Dancing to Bluey Prehistoric Planet to Planet Earth III.
The range and quality of our content is unsurpassed creating critical and commercial successes and global phenomena.
From BAFTAs to RTS Awards BBC Studios is Britains most awarded production company and the only producer with three of the top ten shows on IMDB; were the home of the widestread English language news website in the world; and the UKs largest distributor of British content.
ABOUT OUR CRM TEAM
The CRM team sit within the Brands & Licencing division of BBC Studios tasked with growing our addressable audiences across some of our key Brands such as Bluey Doctor Who BBC Earth and Top Gear. Our vision is to leverage world renowned content and data to deliver personalised experiences for consumers that builds long lasting relationships with both our customers and consumers.
THE ROLE
The role of the CRM Executive is to manage the curation and deployment of email marketing newsletters for Trade Marketing (B2B) and Brands such as BBC Earth & Top Gear (B2C).
Responsibilities:
Campaign Delivery
- Set up new email campaigns in the Salesforce Marketing cloud platform (ESP) source materials needed check targeting rules and validate links before approving emails for delivery.
- On a daily weekly and periodic basis perform relevant audit checks to ensure the integrity of the email marketing database.
- Ensure all email and website experience output is of the highest quality and complies with all relevant editorial guidelines and procedures. Ensure the correct functioning of escalation and issue management procedures.
- On a regular basis and as required ad hoc produce email performance reports to help improve performance and to inform investment decisions for your stakeholder brands.
- Ensure email QA process is clear and robust mitigating operational risks.
Strategy and Planning
- Support the CRM Manager in the operational delivery of the CRM campaign plan across both Trade Marketing (B2B) and Brands (B2C).
- Ensure activity for the week is clearly planned and prioritised and track that all activity is delivered to schedule budget and standards.
- Ensure all planned activity is aligned to the CRM strategy and our objectives.
- Creation of an AB test (experimentation) plan to optimise performance.
Relationships and Development
- Build strong relationships with both CRM teams and wider organisational stakeholders.
- Be the go to person for all email campaign questions for your group of stakeholders; manage simple technical queries with our suppliers.
- Closely work on your personal development plan and focus on areas for personal growth.
- Be aware of developments in marketing CRM and technology/digital trends and to ensure our email campaigns are best in class.
- Supporting CRM Manager in onboarding and training of new junior colleagues such as training on our software and processes.
WHAT DOES IT TAKE
ESSENTIAL CRITERIA;
- Campaign Management: Experienced in running segmented and personalized marketing campaigns from planning to optimization.
- Performance Insights: Skilled in analysing data and generating insights to improve campaign effectiveness.
- Stakeholder Management: Proficient in managing relationships with internal teams and external partners.
- Copywriting: Strong writing and editorial skills for various channels ensuring highquality brandaligned content.
- HTML Knowledge: Capable of creating and editing web content with a good understanding of HTML and web standards.
DESIRABLE CRITERIA;
- An understanding of the BBC and its place in the media market.
- Experience using Salesforce Marketing Cloud is beneficial.
LIFE AT BBC STUDIOS
We dont focus simply on what we do we also care how we do it. Our values and the way we behave are important to us. Please make sure youve read about our values and behaviours here.
The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals regardless of their background. More information on our D&I plan can be found here.
BBC Studios puts sustainability at the heart of everything we do both onscreen and offscreen including delivering against the BBC Groups sciencebased Net Zero targets. More information on sustainability at BBC Studios can be found here.
WHAT WILL YOU GAIN FROM WORKING AT BBC STUDIOS
- We offer a competitive salary package
- Flexible 35hour working week for worklife balance
- 26 days holiday (plus an additional day which is a Corporation Day) with the option to buy an extra 5 days
- A defined pension scheme and discounted dental health care gym and much more
- Excellent career progression access to courses webinars workshops and the opportunity to work in different areas of the organisation
NEXT STEPS
Please note: If you were to be offered this role the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.
Employment Type
Full-Time
