Digital Solutions Analyst
Digital Solutions Analyst
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Job Description
Manulife is on a journey to become a customerfocused digital leader. As we modernize our marketing technology (MarTech) stack and scale personalization we are seeking a dynamic and detailoriented Digital Solutions Analyst to join our team. This role is crucial in developing foundational capabilities and digital architecture that delivers differentiated and personalized digital experiences using bestinclass data and digital marketing platforms.
Key Responsibilities
Solutions Analyst
- Act as a bridge across business marketing and technical workstreams to ensure clear alignment on requirements and technical solutions.
- Support the delivery of complex crossfunctional programs and initiatives focused on personalization digital marketing automation and modernization.
- Evaluate and select appropriate data and digital marketing technologies to support business initiatives.
- Partner with segment marketing and business teams (Retirement Retail Wealth Institutional) to understand requirements and document technical specifications.
- Collaborate with global teams such as marketing automation shared services data office and other technology or platform teams to implement solutions involving data and integrations between digital marketing technologies aligning with business objectives.
- Develop technical documentation including requirement specifications process flows data models service blueprinting system architecture diagrams and other relevant artifacts.
- Support data analysis testing and insights to optimize marketing efforts.
- Utilize Azure Data Lake and other data technologies to support datadriven decisionmaking and analytics initiatives.
- Apply knowledge of digital marketing technologies such as Marketo Adobe CDP and other related platforms to enhance marketing strategies and campaigns.
- Stay updated on industry trends and emerging technologies in data and digital marketing to support ongoing solution development.
Operational Excellence
- Develop and maintain trackers for backlog and activities to ensure delivery within committed timelines.
- Outline and deploy testing strategies to ensure high quality of output.
- Ensure transparency and accessibility of documentation related to business requirements technical specifications and other relevant artifacts.
- Contribute to planning and prioritization to identify execution feasibility and enable decisionmaking.
- Support overall program cadence and governance to ensure efficient delivery.
Stakeholder Engagement
- Facilitate communication between business and technical teams to ensure mutual understanding of project goals and deliverables.
- Provide timely updates on initiatives using relevant communication channels.
- Build strong partnerships with Business Marketing Operations IT and other stakeholders to drive alignment and delivery.
- Support knowledge transfer and training initiatives to democratize digital solutions among business teams and stakeholders.
- Foster a culture of collaboration and accountability across teams.
Qualifications
- Proven experience in a business or technical analyst role preferably involving data technologies and digital marketing platforms.
- Experience working crossfunctionally in a large matrixed organization.
- Strong understanding of data technologies including Azure Data Lake or similar platforms.
- Experience with digital marketing technologies such as Adobe/Google Analytics Marketo and Adobe RTCDP.
- Excellent communication and interpersonal skills with confidence in executivefacing reporting and presentations.
- Strong analytical and problemsolving skills with attention to detail and the ability to simplify complexity.
- Ability to navigate multiple projects and prioritize tasks effectively.
- Experience with agile/scrum methodologies and project tracking tools
Preferred Certifications
- Degree in technology engineering or software.
- Certifications in Data Science Data Analytics or a related field.
- Certifications in Digital Marketing technologies.
Preferred Skills
- Proficiency in technical documentation process mapping and service blueprinting.
- Knowledge of programming languages such as Python R SQL or related.
- Experience with data visualization tools like Power BI Tableau or related.
- Understanding of cloud computing environments and services.
When you join our team:
Well empower you to learn and grow the career you want.
Well recognize and support you in a flexible environment where wellbeing and inclusion are more than just words.
As part of our global team well support you in shaping the future you want to see.
#LIWAM
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer
At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancyrelated conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .
Primary Location
Working Arrangement
Salary range is expected to be between
$61350.00 CAD $102250.00 CADIf you are applying for this role outside of the primary location please contact for the salary range for your location. The actual salary will vary depending on local market conditions geography and relevant jobrelated factors such as knowledge skills qualifications experience and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
Manulife offers eligible employees a wide array of customizable benefits including health dental mental health vision short and longterm disability life and AD&D insurance coverage adoption/surrogacy and wellness benefits and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays vacation personal and sick days and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S. please contact for more information about paid time off provisions.
Required Experience:
IC
Employment Type
Full-Time
