Market Research Specialist
Market Research Specialist
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1 Vacancy
Job Description
Job Expectations:
- Position Type: Experienced Individual Contributor
- Employment Type: FullTime; Permanent (Direct Hire)
- Work Setup & Location: Onsite Makati City
- Work Schedule: Mondays Fridays Day Shift
- Basic Gross Salary: Php 20000 Php 25000
- Industry: Conglomerate (Advertising)
About the Job:
Join our clients team as a Marketing Research Specialist and play a vital role in uncovering insights that drive powerful marketing strategies. Youll gather and analyze data on consumer behavior market trends and evaluate industry performance across business units in the Manila area and possibly nationwide reach. Your research will guide key business decisions support product portfolio development and help shape annual operating plans. Ready to turn insights into impact Apply today!
- Market Research: Conduct primary and secondary research to gather data on consumer behavior market trends and competitor activities in the following industries: Advertising Trading FMCG and Renewable Energy.
- Data Analysis: Analyze collected data using statistical and analytical tools to identify key insights and trends for each business unit. Generate reports and presentations to communicate findings to internal teams and clients of each business unit.
- Consumer Insights: Develop a deep understanding of market segmentation preferences and behaviors to support analysis for each business unit.
- Competitive Analysis: Monitor and assess the activities of competitors for each business unit.
- Client Collaboration: Collaborate with business units to understand their goals and objectives providing datadriven recommendations for campaign strategies.
- Data Development: Collect data on consumers competitors and the marketplace and consolidate information into actionable items reports and presentations. Compile and analyze statistical data using current resources. Interpret data formulate reports and make recommendations.
- Strategy Design: Translate actionable intelligence from the research into policy experiments or frameworks. Collaborate with business units to develop a framework for capturing learnings from data interpretation and analysis. Provide strategic recommendations for experiment design rollout and validation based on feedback available resources and other requirements.
Qualifications:
- Bachelors Degree in Business Marketing or a related field.
- 3 years of market research background in qualitative and quantitative studies
- Proven experience in market research and data analysis preferably in the advertising industry.
- Strong understanding of sales processes strategies and methodologies.
- Proficiency in data analysis tools such as Excel SPSS or statistical software.
- Skilled in survey design and market research methodologies.
- Proficient in data visualization tools to present insights effectively.
- Ability to adapt to shifting market trends and competitive landscapes.
- Knowledge of advertising and marketing principles particularly in the OOH (OutOfHome) advertising space.
- Strong strategic thinking problemsolving and collaboration skills.
- Possesses excellent interpersonal and communication (written and verbal) skills.
- Can start immediately if possible.
Company Profile:
A dynamic Philippine conglomerate operating across various sectors including outdoor advertising renewable energy and consumer goods. It provides strategic leadership and support services to its subsidiaries with a focus on driving innovation and sustainable growth.
About Likha Careers:
Likha is a traditional Tagalog (Filipino) word that means to create or creation. At its core Likha Careers exists to help create a world where people from all walks of life have the opportunity to participate in a positive and rewarding career where happiness pride and financial security are achieved. We do this through thoughtful peoplecentric career services.
Lets create your career together!
Employment Type
Full Time
