Performance Marketing Associate
Performance Marketing Associate
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Job Description
Job description
About Selina
At Selina Finance our mission is to provide people with access to the wealth they have in their homes. Were achieving this by building a nextgeneration digital lender starting with a home equity loan product. More than 2tn of equity value is locked up in UK homes while homeowners still need to rely on highinterestrate consumer loans credit cards or overdrafts. We believe this is unfair and unnecessary. We offer a financing product unlike anything else out there one that is as flexible as a current account as affordable as a mortgage and as easy to apply for as a consumer loan.
We are building an incredible team and culture of high performance development reward and recognition ready for the next phase of our adventure and this is where you come in!
We have quite a few things to be proud of:
Voted top 30 of Tempos 100 best startups to work for 2023
We have 19 different nationalities across our London Manchester offices
Series B funded by leading VC funds
Disability Confident Committed employer
BCorp Certified
Rated highly in our employee survey on:
Workplace Culture
Work Life/Balance
Employee Recognition
The role in a nutshell
This role is for a more analytical dataobsessed growth marketer rather than a creative one!
You will own the daytoday execution of paid acquisition and funnel optimisation translating numbers into action and scaling what works. They will partner closely with the Credit Risk Data and Commercial teams to ensure that every pound we spend returns sustainable highquality borrowers and drives profitable growth.
What you will be doing:
Track market trends competitor moves and platform changes.
Plan launch and optimise PPC SEO social and affiliate campaigns.
Build and maintain granular account structures audience segments and bidding strategies that hit CPA/ROAS targets.
Design and analyse experiments (ad copy creative landing pages) using statistically robust methodology.
Develop dashboards and tracking mechanisms to surface insights to the Growth and Executive teams on a weekly basis.
Own attribution logic and champion high ROI campaigns.
Job requirements
What about you what do you need to bring/have
24 years direct handson management of Google Ads & Meta Ads in a highgrowth environment (fintech ecommerce or B2C SaaS).
Proven track record of meeting CAC/ROAS targets on sixfigure budgets.
Advanced Excel/Google Sheets analytical skills
Comfort with statistical concepts experiment design and interpreting confidence intervals and pvalues.
Strong communication skills; able to simplify complex analysis for nonmarketing stakeholders.
Nice to Have experience/qualifications
Financialservices or lending experience.
Exposure to creditrisk modelling CLTV or cohort analysis.
Working knowledge of SQL or Python for deeper analysis.
Google Ads or Meta Blueprint certifications.
Familiarity with serverside tagging consent frameworks or programmatic DSPs.
What we offer
base salary dependent on experience;
Biannual Bonus (discretionary);
Growth Shares;
25 days annual holiday;
Annual L&D budget;
Cycle to work scheme;
3% pension contribution;
Monthly socials;
Free access to mental health support via Spill
A choice of benefits that work for you courtesy of our benefits platform Ben
Annual 60 cycle allowance for Santander cycles or Evans (via Ben)
Our Values
Our values underpin how we work together as a highperforming team driving our growth and success.
Take Ownership We all act as owners. We make decisions in the best interest of the company. We pride ourselves on solving problems not finding barriers. We have a bias for action; we move fast and we deliver.
Customer Obsessed We all act as owners. We make decisions in the best interest of the company. We pride ourselves on solving problems not finding barriers. We have a bias for action; we move fast and we deliver.
Drive Change We all act as owners. We make decisions in the best interest of the company. We pride ourselves on solving problems not finding barriers. We have a bias for action; we move fast and we deliver.
Empower Our Team We believe that collaboration and teamwork are the cornerstones of success and we set up our team for great achievements
We are an equal opportunities employer and are determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender age disability religion belief sexual orientation marital status or race or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.
We also welcome and encourage applications from traditionally underrepresented groups and provide feedback to any candidate we interview even if that feedback suggests another candidate may be a better fit for the role.
- London England United Kingdom
All done!
Your application has been successfully submitted!
Required Experience:
IC
Employment Type
Full-Time
