Sr Brand Manager, Wella Pro Color (4928)
Sr Brand Manager, Wella Pro Color (4928)
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$ 140000 - 160000
1 Vacancy
Job Description
Position Title: Senior Manager Wella Pro Color
Location: Calabasas CA (Hybrid)
Reports to: Head of Marketing Wella Professionals Haircolor
Direct Reports: 12
Scope / Brands: US / Wella Professionals Color
ABOUT THE WELLA COMPANY
TogetherWEenable individuals to look feel and be their true selves.
WellaCompany is one of the worlds leading beauty companies comprised of a family of iconic brands such as Wella Professionals Clairol OPI Nioxin and ghd. With 6000 employees globally presence in over 100 countries WellaCompany and its brands enable consumers to look feel and be their true selves. As innovators in the hair and nail industry WellaCompany empowers its people to delight consumers inspire beauty professionals engage communities and deliver sustainable growth to its stakeholders.
For additional information about the Wella Company please visit .
The Role
The Senior Manager Wella Pro Color will play a pivotal role in one of the key growth areas for the Wella Company driving strategy and execution to accelerate business growth in the professional salon channel. The role requires strong leadership skills and entrepreneurial spirit to build the brand short mid and longterm strategy and plans in the United States collaborating very closely with the Global team.
Key responsibilities include lead innovation activation and gotomarket strategies and plans including content and media (owned earned and paid) Strong marketing capabilities on brand building influencer marketing social media marketing are required as well as business acumen is critical to drive a highperformancedriven culture in the Team. The role requires strong collaboration skills to build effective partnerships with internal and external local and global stakeholders.
Key Responsibilities
- Leads coaches and develops team by developing brand management skills among direct reports such as brief writing business performance analysis ROI calculation etc; Manages end to end the annual goal plan and performance review process
- Is the expert on professional haircolor in the US: Identifies and leverages US category dynamics & trends Consumers and Stylists insights and needs and competitive intelligence to develop winning brand strategies and plans in partnership with the consumer/stylist insights team.
- Brand portfolio: Defines develops and executes the brands portfolio strategic choices and plans for professional haircolor; Works closely with trade marketing sales and education teams to define and develop the brands portfolio strategy and Go to market plans.
- Brand innovation: Partners with global team to provide the input and insights to have innovations that will be successful in North America; Defines develops and delivers the marketing activation plan and builds the gotomarket plans with trade marketing to ensure the brands innovation success.
- Brand demand creation and activation plans: Defines develops and executes the brands local communication and activation strategies and plans (content earned owned and paid media ecommerce search influencers education shopper communication etc.); Understands media sufficiency and recommends appropriate level of activity and spend to be competitive in market and grow market share.
- Brand education: Works closely with the education team to develop brand education strategies and plans that captures the American stylists and their needs and allows the brand to grow market share ahead of the competition.
- Supports Brand P&L management: Ensures hair color innovations and plans help achieve the brands top and bottom line growth objectives.
Qualifications
- Undergraduate degree in Business Marketing or relevant field of study; MBA preferred
- 6 years relevant work experience in marketing and brand buildings;Previous experience in Professional Beauty FMCG and/or beauty industry is highly preferred.
- Intermediate technical skills in Microsoft Office (specifically Excel PowerPoint); Familiarity with consumer data bases and metrics (IRI Nielsen NPD etc.)
- Strong brand building knowledge and skills including consumer targeting brand positioning creative media planning channels (social digital video programmatic etc) earned media (influencer marketing and PR) search and ecommerce
- Prior experience evaluating creative work and working with a diversity of external agencies
- Strong analytical and strategic thinking skills
- Strong financial acumen and ability to understand and manage a brand P&L
- Effective collaboration skills (win for the team) with an ability to influence internal and external stakeholders; Excellent presentation and communication skills
- Previous people management experience preferred
- Driven & ambitious leader with strong sense of ownership accountability and results/actionoriented
- Ability to learn fast and operate effectively within rapid change and ambiguity
We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location experience skills and in comparison to internal incumbents currently in similar roles. Pay Range: $salary per year. The range listed is just one component of Wella Companys total rewards package for employees. Other rewards may include annual bonus plan or variable pay depending on the role. In addition Wella Company provides a rich variety of benefits to employees including health insurance life and disability insurance 401(k) retirement plan paid holidays and paid time off (PTO).
NOTICES
All qualified applicants will receive consideration for employment without regard to race color sex sexual orientation gender identity religion national origin disability veteran status or other legally protected status.
If you need assistance and/or a reasonable accommodation due to a disability during the application process please email . This email account will not respond to inquiries regarding the status of a candidates application.
Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Information regarding your rights: Know Your Rights and Pay Transparency Nondiscrimination Provision.
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Required Experience:
Manager
Employment Type
Full Time
