Director, Integrated Marketing
Director, Integrated Marketing
Posted on :
04-05-2025
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1 Vacancy
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Job Description
At Qualtrics we create software the worlds best brands use to deliver exceptional frontline experiences build highperforming teams and design products people love. But we are more than a platformwe are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit determination and a disdain for conventionbut most of all it requires closeknit highfunctioning teams with an unwavering dedication to serving our customers.
When you join one of our teams youll be part of a nimble group thats empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together by passing the microphone and iterating until the best solution comes to light. You wont have to look to find growth opportunitiesready or not theyll find you. From retail to government to healthcare were on a mission to bring humanity connection and empathy back to business. Join over 5000 people across the globe who think thats work worth doing.
Director of Integrated Marketing
Why We Have This Role
Were looking for a strategic and customerobsessed marketing leader to help orchestrate integrated campaigns that connect the dots across product lines geographies and buyer journeys. This role will be pivotal in translating business priorities into highimpact fullfunnel programs that align stakeholders energize audiences and deliver measurable growth. By leveraging datadriven insights and innovative strategies this leader will enhance our market presence and drive sustainable success. Ultimately this position will play a crucial role in shaping the future of our marketing efforts and ensuring we meet the evolving needs of our customers.
How Youll Find Success
- As Director of Integrated Marketing youll lead a team of integrated marketers who sit at the center of our gotomarket engine.
- Youll work crossfunctionally to create campaign strategies that are as cohesive as they are impactful.
- Your success will depend on your ability to bring clarity collaboration and creative thinking to every campaign.
- Youll navigate diverse industries personas and regions to ensure farreaching impact.
- Your leadership will inspire your team to innovate and continuously improve integrated marketing efforts across the organization.
How Youll Grow
- In this role you will have the opportunity to mentor and lead a highperforming team fostering a culture of innovation and continuous improvement.
- You will expand your leadership skills by collaborating with diverse departments and stakeholders enhancing your ability to drive strategic marketing initiatives.
Things Youll Do
- Define and develop a comprehensive integrated marketing strategy and planning framework aligning processes and resources across the department to ensure timely and efficient execution of programs that achieve our marketing goals.
- Drive the annual marketing calendar outlining quarterly audience themes and programs that align with our overall business strategy.
- Partner closely with the Product Marketing team to orchestrate successful product launches ensuring a seamless integration of messaging and promotional strategies across various channels.
- Lead quarterly planning sessions to establish a clear coverage model for marketing initiatives ensuring all programs are adequately supported and executed.
- Develop plan and execute multichannel marketing campaigns encompassing digital web email inapp messaging content social media and eventsall aligned to support our overall business strategy.
- Hire mentor and lead a team of highperforming integrated marketers who excel in integrated campaign strategy and execution fostering a culture of innovation and collaboration.
What Were Looking for on Your Resume
- Experience: Minimum of 10 years of experience in Campaign Brand or Integrated Marketing leadership roles with a demonstrated track record of success.
- Technical Proficiency: Strong experience with Salesforce and Marketing Automation platforms.
- Analytical Skills: Proven analytical acumen with experience utilizing tools such as Tableau or PowerBI to measure and report on marketing performance.
- Communication Skills: Excellent written and verbal communication skills with the ability to engage effectively with diverse audiences and adapt messaging to various stakeholders.
- CrossFunctional Collaboration: Strong ability to work collaboratively in a crossfunctional environment delivering results by partnering with senior leaders across Marketing Sales Finance and other departments.
What You Should Know about this Team
- Our team at Qualtrics is dynamic and values innovation and creativity in all our marketing initiatives.
- We strive for a collaborative environment where each member actively contributes to shaping the strategic marketing landscape.
- Engaging with various departments we recognize the importance of teamwork in achieving our marketing objectives and driving overall success.
Our Teams Favorite Perks and Benefits
- Culture: A vibrant work environment that encourages collaboration creativity and worklife integration.
- Team Engagement: Opportunities for teambuilding activities companywide celebrations and a supportive community.
- Health and Wellness: Competitive health coverage wellness stipends and an annual experience bonus to enhance your personal and professional life.
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays plus one day selected by your organizational leader. These purposeful inperson days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week work where you want owning the integration of work and life.
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability status as a protected veteran or any other protected characteristic.
Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave ActEqual Opportunity EmploymentEmployee Polygraph Protection Act
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process to perform essential job functions and/or to receive other benefits and privileges of employment please let your Qualtrics contact/recruiter know.
Not finding a role thats the right fit for now Qualtrics Insiders is the onestop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics upcoming events behindthescenes stories from the team interview tips hot jobs and more. No spam we promise! Youll hear from us two times a month max with fresh totally tailored info so be sure to stay connected as you explore your best role and company fit.
For fulltime positions this pay range is for base per year; however base pay offered may vary depending on location jobrelated knowledge education skills and experience.A signon bonus and restricted stock units may be included in an employment offer in addition to a range of medical financial and other benefits based on eligibility criteria.
Washington State Annual Pay Transparency Range
$214000$356500 USD
Required Experience:
Director
Employment Type
Full Time
Key Skills
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