Head of Media Buying
Head of Media Buying
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Job Description
About ExoClick:
ExoClick is an innovative and global ad company serving 17 billion daily geotargeted ads to web and mobile advertisers & publishers. We are part ofEXOGROUP a set of companies made up of 200 talents and offering a wide range of services within the digital business landscape with headquarters in Barcelona and offices in Dublin Porto Valencia Tarragona and Buenos Aires.
Your Role
We are seeking a highly experienced and resultsoriented Head of Media Buying to take direct ownership of our media buying strategy execution ad operations and campaign analysis. In this pivotal role you will be responsible for acquiring new clients across diverse verticals understanding their needs developing and implementing effective media buying strategies managing ad operations analyzing campaign performance and maintaining strong daytoday communication with clients. You will leverage an external vendor (within the same group) for design and IT infrastructure support allowing you to focus on driving exceptional campaign results and achieving ambitious growth targets. Reporting directly to the Director of Sales you will play a crucial role in shaping the companys longterm strategy and expanding our client base.
Key Responsibilities:
- Client Needs Analysis: Deeply understand the business objectives target audiences and performance expectations of new clients. Translate these needs into clear requirements for media buying strategies.
- Strategic Media Buying Planning & Execution: Develop and implement comprehensive media buying strategies tailored to individual client needs and objectives leveraging your deep understanding of the online advertising landscape.
- Direct Media Buying & Negotiation: Take a handson approach to media buying including identifying relevant traffic sources negotiating deals and optimizing campaigns for maximum performance.
- Ad Operations Management: Oversee all aspects of ad operations including campaign setup trafficking tracking implementation and troubleshooting to ensure smooth and efficient campaign execution.
- Campaign Analysis & Optimization: Continuously monitor and analyze campaign performance data identifying key trends areas for improvement and opportunities to optimize for better results and higher ROAS.
- Client Communication & Relationship Management: Serve as the primary point of contact for clients maintaining consistent and proactive daytoday communication regarding campaign performance results new budget proposals and strategic recommendations. Build strong longlasting relationships based on trust and mutual success.
- Vendor Management (Design & IT Infrastructure): Effectively manage the relationship with the external vendor ensuring timely and highquality delivery of design assets and reliable IT infrastructure support for media buying activities.
- Financial Oversight & Reporting: Manage client budgets effectively ensuring optimal allocation and maximizing ROI. Provide regular performance reports to clients highlighting key achievements and areas for optimization. Maintain a strong understanding of P&Ls related to client accounts.
- Market Intelligence & Vertical Expertise: Develop a strong understanding of different advertising verticals identifying trends and opportunities for new client acquisition and tailored strategies.
What Youll Bring:
- Extensive Media Buying Experience: Minimum of 5 years of handson experience in planning executing and optimizing media buying campaigns across various platforms and formats.
- Strong Ad Operations Knowledge: Deep understanding of ad operations processes including campaign setup trafficking tracking and troubleshooting.
- Exceptional Analytical Skills: Proven ability to analyze campaign performance data identify key insights and make datadriven decisions to improve results.
- ClientFocused Approach: A strong commitment to understanding and meeting client needs building strong relationships and delivering exceptional results.
- Excellent Communication & Presentation Skills: Outstanding verbal and written communication skills with the ability to clearly articulate complex strategies and present performance results effectively to clients.
- Negotiation & DealMaking Abilities: Proven ability to negotiate favorable media buying deals and build strong relationships with traffic sources.
- Financial Acumen: Ability to manage budgets effectively understand ROI principles and analyze campaign profitability.
- Proactive & ResultsOriented: A highly motivated and proactive individual with a strong focus on achieving client goals and driving revenue growth.
- Growth Mindset: A passion for staying uptodate with the latest trends in online advertising and a drive to continuously improve performance.
What youll find working at ExoClick:
We offer a position in a young dynamic and international team with exceptional working conditions in unique offices high up in the Torre Mapfre one of Barcelonas worldrenowned landmarks located right on the citys seafront.
Additionally we offer the opportunity for permanent training personal development ambitious career growth and a competitive salary.
Most of all we offer a position in a team that thrives on achievement success and leadership within our industry. Our core company value is innovation: where people and creativity drive innovative technology. If you have an innovative winning mentality this position is for you!
Our company benefits:
- Flexitime and summer schedule;
- Private health insurance;
- Your Birthday off as a paid holiday;
- Flexible compensation plan: travel meals & childcare;
- Additional internal and external training through our EXOGROUP University program;
- English Portuguese & Spanish classes;
- training budget & study leave;
- Employee referral program bonus You can earn 2500Eur by referring someone!
- Exciting team buildings in locations such as Ibiza;
- Office games room/chillout zone;
- Organic fruit;
- Wednesday team breakfast;
- Yoga classes;
- Massages;
- Subsidized catering;
- Flexible remote work;
- Home office set up budget of 500 Eur;
Is this not the right role for you Then make sure to check out all other roles we have open for you on ourcareers website.
The companies that are part ofEXOGROUPare the data controllers regarding your personal data in order to consider your application for present or future vacancies in our organization. For more information about the processing of your personal data and on how to exercise your rights of access rectification suppression limitation portability and opposition please visit theProtection Informative Clause Candidates.
Required Experience:
Senior IC
Employment Type
Full-Time
