Senior Marketing Data Analyst (m/f/d)
Senior Marketing Data Analyst (m/f/d)
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Job Description
A career driven by you. Join AutoScout24 Group and experience life in the fast lane. Were not just leading the market; were creating it. Were constantly innovating evolving and transforming things for our customers. Were driven ambitious and determined to do our best work together. For a career that doesnt stand still where you can put your ideas in the driving seat and change the way the world moves join our global community.
AutoScout24 is on a mission to revolutionize how marketing decisions are driven through data and analytics. We are seeking an experienced and motivated Senior Marketing Data Analyst (m/f/d) to take ownership of our marketing analytics framework and help us make datainformed decisions to optimize efficiency and ROI of our multichannel marketing funnel.
This role is ideal for a candidate with a solid background in pipeline development and a deep understanding of marketing.
What you will do:
- Design scalable data models and pipelines within our Data Lake to integrate and manage marketing data across channels.
- Build and automate dashboards and alerts that provide clear actionable insights into user acquisition and marketing performance.
- Empower marketing teams through curated data sources and selfservice analytics enabling fast datainformed decisions.
- Collaborate closely with online app and offline marketing teams tooptimize campaigns mediabuying and budget allocation.
- Partner with analysts to interpret performance across platforms (e.g. Google Analytics Adjust Meta Google Ads Microsoft Ads Criteo etc.) and turn data into strategy.
- Work with tracking experts to ensure robust data accuracy via UTMs and consistent campaign naming.
- Lead exploratory analytics projectsfrom new KPI development and A/B testing to incrementality studies and attribution models.
What you will bring:
- 4 years in marketing analytics ideally in a B2C or marketplace environment.
- Strong SQL skills and experience with modern data stacks (Airflowdbt Redshift/Snowflake/BigQuery).
- Proficiency with BI tools (e.g. Tableau Quicksight) and a keen eye for effective data storytelling.
- Solid grasp of MMPs (e.g. AdjustAppsFlyer) Google Analytics and key ad platforms (Google Meta Criteo).
- A strategic mindset with the ability to simplify complex data for technical and business audiences alike.
- Experience working independently and leading crossfunctional analytics initiatives.
- Fluency in English.
- Bonus:Experience with Amazon Quicksight Google Search Console and GTM
A culture of growth
With over 50 nationalities represented were proud to welcome people of all backgrounds to our growing community and were always finding new ways to help people feel welcomed and included. Here youll have the tools training and support you need to work in a way that suits you learn new skills and reach your potential.
For a career where you can drive our business and shape your future apply now.
Required Experience:
Senior IC
Employment Type
Full Time
