Head of Scaled Growth & Corporate Marketing, America
Head of Scaled Growth & Corporate Marketing, America
Posted on :
04-05-2025
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1 Vacancy
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Job Description
At Qualtrics we create software the worlds best brands use to deliver exceptional frontline experiences build highperforming teams and design products people love. But we are more than a platformwe are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit determination and a disdain for conventionbut most of all it requires closeknit highfunctioning teams with an unwavering dedication to serving our customers.
When you join one of our teams youll be part of a nimble group thats empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together by passing the microphone and iterating until the best solution comes to light. You wont have to look to find growth opportunitiesready or not theyll find you. From retail to government to healthcare were on a mission to bring humanity connection and empathy back to business. Join over 5000 people across the globe who think thats work worth doing.
Head of Scaled Growth & Corporate Marketing America
Why We Have This Role
We are seeking an experienced and resultsdriven Head of Scaled & Corporate Marketing to lead our marketing efforts focused on the AMER scaled and corporate business segments for Qualtrics. In this pivotal leadership and people management role you will be responsible for driving the overall segment pipeline target for the Corporate business and managing a diverse team of marketers overseeing digital marketing activity in the region virtual events outbound activations through sales development reps and nurture and 1:many field events. You will develop and execute targeted marketing strategies that align with sales objectives for these highvelocity plays creating scalable programs that efficiently drive customer acquisition and expansion. The ideal candidate will bring deep B2B SaaS marketing expertise with proven success in scaled marketing and growth strategies and the ability to build highperforming teams. This role requires a strategic and operational thinker who can build and automate processes and holds a high bar of excellence for themselves and their team.
How You Will Find Success
- Own the Corporate pipeline targets across scaled segments developing and implementing marketing strategies that deliver measurable business impact.
- Design and execute highvelocity scalable marketing programs that efficiently drive customer acquisition and expansion.
- Develop comprehensive reporting frameworks to measure marketing effectiveness demonstrate ROI and continuously optimize program performance.
- Build and execute an integrated field events strategy tailored to prospects and customers in scaled segments.
- Collaborate with content product marketing and communications teams to ensure messaging resonates with target buyers.
How Youll Grow
- Manage and develop a team of demand gen specialists covering Digital Marketing Webinars SDR/Nurture Programs and Field Events providing mentorship guidance and skill development.
- Establish and optimize marketing strategies that efficiently target appropriate market segments.
- Implement and refine lead nurture programs designed to move prospects through the funnel with appropriate velocity for different buying cycles.
- Build strong relationships across the organization to ensure integrated gotomarket execution.
Things Youll Do
- Partner closely with sales leadership and SDR leadership to ensure marketing programs are tightly aligned with sales motions specific to scaled segments.
- Oversee the development and execution of webinar programs that accelerate the buying process and generate qualified leads.
- Manage budget allocation across initiatives to maximize ROI and business impact.
- Develop scalable playbooks and repeatable processes to support the unique needs of highvelocity sales cycles.
- Implement and refine digital marketing strategies that efficiently target appropriate market segments.
- Collaborate with crossfunctional teams to ensure consistent messaging across all marketing channels.
- Analyze performance metrics to identify areas for improvement in marketing strategies and tactics.
What We Are Looking For on Your CV
- 10 years of progressive experience in B2B SaaS marketing with particular focus on scaled market segments.
- 3 years of people management experience with proven ability to build develop and lead highperforming marketing teams.
- Demonstrated success in developing and executing marketing strategies that drive pipeline and revenue in highvelocity B2B sales environments.
- Strong understanding of diverse buying journeys decisionmaking processes and sales cycles.
- Experience partnering with sales teams to develop and implement integrated field marketing programs that accelerate deals.
- Proven track record of building scalable marketing programs that efficiently support highvolume sales motions.
- Experience with marketing automation platforms CRM systems and analytics tools to measure and optimize program performance.
- Strong analytical skills with the ability to extract insights from data and make strategic recommendations.
- Outstanding communication and interpersonal skills with the ability to influence stakeholders at all levels.
- Experience in field marketing leadership roles at B2B SaaS companies serving diverse market segments is preferred.
- Proven success in building and scaling marketing programs that support inside sales and field sales teams.
- Experience with accountbased marketing (ABM) strategies adapted for different market segments is an advantage.
- A background in marketing experience management customer experience or related solution areas is beneficial.
- Knowledge of marketing attribution models and multitouch campaign analysis will be beneficial.
- Familiarity with the Qualtrics platform and solutions is a plus.
What You Should Know About This Team
- We are an ambitious and dynamic marketing team passionate about driving demand and making a significant impact within the organization.
- Our small but agile team thrives on challenges viewing them as opportunities for innovation and growth. Datadriven decisionmaking is at the core of our strategies yet we are equally committed to exploring new ideas and pushing the boundaries of whats possible in digital marketing.
- We advocate for change and are dedicated to driving improvement to maintain our leadership position in the industry.
Our Teams Favorite Perks and Benefits
- Culture: A vibrant work environment that encourages collaboration creativity and worklife integration.
- Team Engagement: Opportunities for teambuilding activities companywide celebrations and a supportive community.
- Health and Wellness: Competitive health coverage wellness stipends and an annual experience bonus to enhance your personal and professional life.
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays plus one day selected by your organizational leader. These purposeful inperson days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week work where you want owning the integration of work and life.
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability status as a protected veteran or any other protected characteristic.
Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave ActEqual Opportunity EmploymentEmployee Polygraph Protection Act
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process to perform essential job functions and/or to receive other benefits and privileges of employment please let your Qualtrics contact/recruiter know.
Not finding a role thats the right fit for now Qualtrics Insiders is the onestop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics upcoming events behindthescenes stories from the team interview tips hot jobs and more. No spam we promise! Youll hear from us two times a month max with fresh totally tailored info so be sure to stay connected as you explore your best role and company fit.
For fulltime positions this pay range is for base per year; however base pay offered may vary depending on location jobrelated knowledge education skills and experience.A signon bonus and restricted stock units may be included in an employment offer in addition to a range of medical financial and other benefits based on eligibility criteria.
Washington State Annual Pay Transparency Range
$164500$274500 USD
Required Experience:
Director
Employment Type
Full Time
Key Skills
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