Senior CRM specialist

About YEGO

Urban mobility is a dynamic and strategic sector especially as cities grow pollution levels rise and public spaces shrink. Addressing these challenges requires efficient alternatives to private cars and innovative solutions to protect public spaces.

Since 2016 YEGO has been dedicated to providing sustainable safe and accessible electric transport services. Our mission is to facilitate ecofriendly micromobility in harmony with cities and their inhabitants.

Operating in 9 cities across Spain and France we prioritize innovation quality safety and local needs. Recognized as a socit mission in France we aim to create a healthier urban environment through our united diverse and inclusive team.

About the role

To support and boost our growth we are looking for a Senior CRM specialist to lead the design execution and continuous optimization of datadriven multichannel CRM initiatives aimed at maximizing user retention engagement and revenue growth.

In this highimpact role you will be a key member of the Marketing team reporting directly to the Head of Marketing & Growth and working closely with several crossfunctional teams.

While youll operate as an individual contributor your scope is broad and strategic and is ideal for someone excited about building from the ground up while being handson.

Key Responsibilities

Lifecycle Strategy & User Journeys

Define and map riders segments and journeys tailoring messaging based on user behaviors ride history and lifecycle stage;

Develop and own a comprehensive lifecycle communication strategy that increases rider retention frequency and revenue;

Use both qualitative and quantitative inputs to shape hypotheses and initiatives.

Campaign Development & Execution

Lead the endtoend creation of automated and oneoff CRM campaigns (push notifications inapp messages email content cards);

Localize content across different languages and cities managing translations (ES FR EN CA) and tone consistency;

Execute agile testandlearn cycles by launching experiments to improve performance continuously.

CrossFunctional Collaboration

Act as the engagement representative across the company working closely with Marketing data and Product to align initiatives and share insights;

Partner with the tech and data team to ensure proper event tracking and data flows for campaign automation and personalization;

Support the Product team in exploring CRMpowered feature activations or loyalty mechanisms that drive longterm usage.

Data & Insights

Monitor and analyze key CRM performance metrics preparing detailed reports and providing actionable insights;

Track the impact of lifecycle initiatives on core business KPIs

Others

Stay up to date on CRM and retention trends bringing forward best practices and fresh ideas to keep YEGO ahead of the curve.

Required Skills & Experience

5 years in CRM lifecycle marketing or retention roles preferably in mobilefirst B2C businesses;

Proven expertise in customer lifecycle management segmentation and driving measurable revenue growth via CRM initiatives;

Handson experience with Braze with proven success in designing and launching datadriven CRM strategies that drive measurable growth revenue outcomes;

Resultsoriented with a passion for experimentation and continuous improvement;

Experience managing multilingual communications Spanish and French fluency are required;

Track record of owning projects from ideation through execution;

Autonomous proactive and detailoriented with a strong comfort level working in lean teams.

Nice to Have

Experience in gaming or consumer tech sectors;

Personal familiarity with YEGO (as a user) is a plus;

Experience in small teams or startups where individual contribution drives strategic outcomes.

Soft Skills

High degree of ownership and adaptability;

Collaborative team player with a structured and focused mindset;

Resultsdriven with a strong growth mindset;

Passion for experimentation and constant optimization;

Excellent written and verbal communication.

Perks

Innovative Project: Participate in an innovative project dedicated to changing mobility into a unique environmentally friendly experience;

Passionate Team: Work with a young and passionate team all striving towards common goals;

Modern Workspace: Enjoy a modern workspace in Poblenou;

Office Snacks: Free fruit snacks coffee and tea at the office;

Gym Discount: Gym membership discount (Urban);

Unlimited Rides: Unlimited use of YEGO electric motorbikes;

Health Insurance: Health insurance (CIGNA);

Flexible Retribution: Flexible retribution plan (Cobee);

Flexible Hours: Flexible working hours and the possibility to work remotely;

Inclusive Environment: YEGO is proud to be an equalopportunity workplace celebrating diversity and committed to creating an inclusive environment for all employees regardless of background gender religion orientation age or ability.